Online presence – an oxymoron. Look for the written word

Many marketers still suffer from the ‘I want a web presence’ syndrome. They believe that having presence as a website and by advertising in online they have done good to their marketing plans. Alas! Web 2.0 as internet marketers prefer to call it, has a mind of its own. Did I hear “Jabulani”? Web 2.0 […]

So, who actually said it …

“I know I waste half the money I spend on advertising. The problem is, I don’t know which half.” attributed to department store pioneer John Wanamaker attributed to Lord Lever Hume, the founder of Lever Bros attributed to a ‘fellow named William Lever’ or is it ‘William Hesketh Lever’

Google Wave – Pulp Fiction

This is how one creates curiosity and WOW (Word of written word) value using the internet. Take a sequence from an epic movie called Pulp Fiction, blend it with a new technology that one is trying to promote and here’s what you have. And all that Google has done is to have a series of […]

Online presence

Many organisations suffer from the ‘I want a website’ syndrome and believe very strongly that having a mere presence as a website and advertising in the online space would do great good to their marketing plans. Alas! That’s not how it’s meant to be. Is this an Indian phenomenon? Or is it devoid of boundaries? […]