Last week was eventful in the Telecom Industry at least from a communication perspective.
Two of the largest telecom companies moved their creative agency.
Airtel moves from Rediffusion to JWT
Reliance moves to Grey
Is there a signal? Some observations:
Problem 1: Both brands have not had a great ‘last few campaigns’. Personally, I think it is because Airtel & [...]
Here’s the story on FB being adjudged the buzziest brand of the year both by the jury and by people through a voting mechanism. Congrats FB. Vodafone and Twitter have followed FB as the buzziest brands. Well, this is a sea change from the last year’s list.
BTW, sorry Airtel
Read about this yesterday. You can now wear your favourite Zoozoo on your tee! Officially!
I am particularly impressed with Vodafone for their ability to adapt to the ‘eastern branding principles’ despite being a very ‘western brand’.
I can safely claim to belong to the Kapferer school of thought which hinges on the fact that every brand [...]