Social Movements as brands

Building a social movement brand is an awesome experience as well a tiring one. Many such brands have been able to garner unconditional support in the recent past and some have even been able to get a lot of money pledged for the cause. Many times it depends on who is the man (or woman) […]

MTV changed the world? Eat this!

It’s close to midnight and something evil’s lurking in the dark Under the moonlight, you see a sight that almost stops your heart You try to scream but terror takes the sound before you make it You start to freeze as horror looks you right between the eyes You’re paralyzed ‘Cause this is thriller, thriller […]

Religion, Sex & Branding

My professor once made a classic statement and it stuck in my mind. “Almost any product can be sold if we involve Sex OR Religion OR both” I happened to believe him. And Indian advertising reiterated that statement way too many times. Many brands in our country have stepped on this path and have been […]

Power full views

A very weird thought crossed my mind. Programmers and ad sellers don’t bother about the placement of the ads! As a kid, I was always interested in Advertising and I still remember many of those ads from old days. Doordarshan once placed’ Swish’ – a shaving blade and ‘Rallifan’ – a table fan ads one after […]

An article on Star Vijay’s programming

I had in an earlier post commented about the relatively superior programming by the South Indian (Tamil) GEC Star Vijay TV. Here’s another article on Afaqs today. Truly, daring to change the way programming is generally conceived in the Tamil TV space. I have always hated my mom (and her peers / counterparts) hogging the […]