Brand Recall

Fortunately for me, Advertising & Brand Building as a subject during my Management Education was taught by a practicing professional rather than an academician. Else, it would have been possible that my view of ‘brand’ and ‘branding’ would probably be the same as many others in this business.
I learnt that the western world views brands [...]

Using the internet as a medium to promote offerings is not new. At least to our generation. This article is about a new report that has been released by Neilson on the online advertisers in India. Of course, there is a surprise! The entity that has ‘used’ the online space the maximum as a media to promote [...]