Brand Recall

Interesting question on brand custodians.
The moot point though is whether the concept has any relevance in the 21st century. Here’s why!
A dictionary definition of custodian is “A person entrusted with the custody or care of something or someone; a caretaker or keeper.”
In these days of constant evolution and changing societies shouldn’t we be questioning the [...]

The Onida Devil has been retired and the brand is re-launching with a new campaign tomorrow