Brand Building is neither a science nor an art. I believe the answers lies somewhere in between. Anyone with a bit of knowledge on Marketing would understand a Brand Life Cycle. In the initial days of the brand, it is important for the brand owner to put in a lot of effort, time and resources [...]
I had mentioned in my ‘commitment post’ that I would attempt to have at least a couple of interviews of professionals from both the online and offline world. Here’s the first one.
Kiruba Shankar – who was once referred by Gul Panag as a Twitter Superstar was kind enough to answer a few questions.
A few pointers [...]
Account Planning is almost being on the other side of the table to understand the business of the client well. With a lot of research and constant discussion with the client Marketing teams, planners help strategize for the brand from within the agency. This profile requires research skills and a thorough understanding of the product [...]