Marketing Strategy – Sessions IV & V

Here are the slides for my classroom lecture sessions at ITM on Marketing Strategy – sessions 4 & 5. These slides cover Place / Distribution strategies, logistics, BCG & GE Matrices & PLC strategies. Do share your comments & thoughts. Thanks to all the researchers for helping me with this class sessions. Great learning for [...]

January 18th, 2012 | Posted in Marketing, New Media Marketing | No Comments

Online presence

Many organisations suffer from the ‘I want a website’ syndrome and believe very strongly that having a mere presence as a website and advertising in the online space would do great good to their marketing plans. Alas! That’s not how it’s meant to be. Is this an Indian phenomenon? Or is it devoid of boundaries? [...]

September 26th, 2009 | Posted in Marketing, New Media Marketing | 3 Comments