Disclaimers:
I AM AN APPLE FANBOY
I adore Steve Jobs and respect all the work he has done
I give due credit to all the employees of Apple for their contribution towards iconic creations from that stable!
I have never used iPhone (any version). I am a Blackberry boy owing to work & workplace considerations. The Apple products I’ve [...]
Many a times when we marketers are in the process of planning media for a campaign, the sword of dilemma hangs perilously close to our head. Our personal preferences!
It is true that many times the best sample size for a market research activity is ‘1’, but can we really do that when we choose media? [...]
Going back to T Nagar!
I used to live in a place called Mambalam Road, which was once an integral part of a thriving industry. Film Hoardings.
There used to be two large players in this market with the largest being J P Krishna. Almost every single hoarding in the state for all large banners Tamil Film [...]
Building a social movement brand is an awesome experience as well a tiring one. Many such brands have been able to garner unconditional support in the recent past and some have even been able to get a lot of money pledged for the cause. Many times it depends on who is the man (or woman) [...]
I had in my previous post committed that I will discuss positioning statement and the way it can morph for different stakeholders.
I am trying my best to live up to this commitment. Just a disclaimer! As a policy I don’t write about the category I work for. And since I am attempting a category I [...]
Having broached PR in my last post, I wanted to take up a related theme, with a brand perspective.
Many of us would have witnessed press briefings either as part of the company, media or at least on TV. If yes, then it is possible that you would have seen a backdrop which is just a grid [...]
I started off as a sales guy in a Yellow Pages company after a graduation in Physics. Can’t get any confusing right? Okay, I concede. But I have considered myself to be a people person and found a decent foothold in Tata Press Limited selling Yellow Pages space to retail shops across Mount Road in [...]
One more time, one more occasion, one more killer activity!
Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery Shampoo [...]