A few years back, while at B-School, I was introduced to management jargon and one of it was ‘Share of Wallet’. To de-jargonize, it means how much of an average human’s share of disposable income will you corner for your company, by making him / her spend on products and brands from your stable. This […]
Brand Building is neither a science nor an art. I believe the answers lies somewhere in between. Anyone with a bit of knowledge on Marketing would understand a Brand Life Cycle. In the initial days of the brand, it is important for the brand owner to put in a lot of effort, time and resources […]
Around the mid 80s and the early 90s, the liberalization era had not started and there was very little choice when it comes to products and services. We had only one telecom service provider – the government run BSNL / MTNL. So it is not surprising that advertising was very different. Especially the ones targeted […]
I am just sitting in a dome theatre and blogging about one of the greatest brands who has walked this earth! Michael Jackson! His having endorsed Pepsi took centre stage and reams of newsprint and miles of film for all wrong reasons! But he certainly was amongst the greatest and here’s my salute to him!