Going back to T Nagar!
I used to live in a place called Mambalam Road, which was once an integral part of a thriving industry. Film Hoardings.
There used to be two large players in this market with the largest being J P Krishna. Almost every single hoarding in the state for all large banners Tamil Film [...]
Only when someone is humble enough to say “I don’t know” does (s)he learn. And I am happy to say I don’t know. I am happy that this has helped me learn a bit today. About Rural Marketing!
My first brush with Rural Marketing was when I was working with Lintas. A colleague of mine used [...]
One more time, one more occasion, one more killer activity!
Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery Shampoo [...]
By no means is this a measure! But I find this pattern emerging. After all one of the largest population in the state of California is Indians, and we seem to be pushing them hard! Not just that! Despite poor connectivity, sad (well, almost sad!) state of telecom infrastructure, corrupt polity delaying opening up of [...]
My professor once made a classic statement and it stuck in my mind.
“Almost any product can be sold if we involve Sex OR Religion OR both”
I happened to believe him. And Indian advertising reiterated that statement way too many times. Many brands in our country have stepped on this path and have been successful either [...]
Most graduates getting out of premium B-Schools in India would have done a million case studies while in campus, but seldom do they get the knowledge of how an advertising agency operates. Management graduates specializing in Marketing and opting for a career in Advertising almost always find themselves chasing artworks for the first couple of [...]
It is a very important characteristic in Marketing to be quick when it comes to ‘time to market’. And more often than not, it is one of the most difficult pieces to fall in the jig-saw.
I witnessed the chopper flying over the (maxi)Mumbai city with a HUGE (I really mean it kind of huge) banner [...]