Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

Marketing Movies

Going back to T Nagar! I used to live in a place called Mambalam Road, which was once an integral part of a thriving industry. Film Hoardings. There used to be two large players in this market with the largest being J P Krishna. Almost every single hoarding in the state for all large banners […]

Rural Marketing – A few learnings

Only when someone is humble enough to say “I don’t know” does (s)he learn. And I am happy to say I don’t know. I am happy that this has helped me learn a bit today. About Rural Marketing! My first brush with Rural Marketing was when I was working with Lintas. A colleague of mine […]

Why I would love to work with HUL! – Updated

One more time, one more occasion, one more killer activity! Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery […]

The Elephant Gets Its Due

By no means is this a measure! But I find this pattern emerging. After all one of the largest population in the state of California is Indians, and we seem to be pushing them hard! Not just that! Despite poor connectivity, sad (well, almost sad!) state of telecom infrastructure, corrupt polity delaying opening up of […]

It pays to be quick!

It is a very important characteristic in Marketing to be quick when it comes to ‘time to market’. And more often than not, it is one of the most difficult pieces to fall in the jig-saw. I witnessed the chopper flying over the (maxi)Mumbai city with a HUGE (I really mean it kind of huge) […]