Read about this yesterday. You can now wear your favourite Zoozoo on your tee! Officially!
I am particularly impressed with Vodafone for their ability to adapt to the ‘eastern branding principles’ despite being a very ‘western brand’.
I can safely claim to belong to the Kapferer school of thought which hinges on the fact that every brand [...]
Many organisations suffer from the ‘I want a website’ syndrome and believe very strongly that having a mere presence as a website and advertising in the online space would do great good to their marketing plans. Alas! That’s not how it’s meant to be. Is this an Indian phenomenon? Or is it devoid of boundaries? [...]
Using the internet as a medium to promote offerings is not new. At least to our generation. This article is about a new report that has been released by Neilson on the online advertisers in India. Of course, there is a surprise! The entity that has ‘used’ the online space the maximum as a media to promote [...]