Dwaitham and Brand Management

Hinduism – which I believe is a way of life and not a religion – has two very strong concepts. Dwaitham and Adwaitham. To simplify, Adwaitham is the higher goal where one is able to experience God formlessly. Which means that at very high levels of devotion, meditation or any equivalent path, God’s form wouldn’t [...]

The Devil is dead – Long live the Onida Devil

The Onida Devil has been retired and the brand is re-launching with a new campaign tomorrow