Uber Trouble – A Communication conundrum

There are people who swear by Uber. Get on to Twitter & Facebook if you don’t believe me. Within a matter of few years, Uber has reached out to many countries and has been very successful with their operations that has led to a lot of positive WOM. Impressive thus far! But Uber seems to […]

A hard look at my media habits

Many a times when we marketers are in the process of planning media for a campaign, the sword of dilemma hangs perilously close to our head. Our personal preferences! It is true that many times the best sample size for a market research activity is ‘1’, but can we really do that when we choose […]

Pulse of the market

I am taking reference to the Tamil Nadu Market for this post. Although I am not sure how many readers of this blog belong to this part of the world. But I believe there is a fundamental lesson waiting to be learnt from some very astute marketers. For many, these guys might look like the […]

Social Movements as brands

Building a social movement brand is an awesome experience as well a tiring one. Many such brands have been able to garner unconditional support in the recent past and some have even been able to get a lot of money pledged for the cause. Many times it depends on who is the man (or woman) […]

Video killed the radio star. Twitter killed the blogger?

Apparently the first video run on MTV was Video Killed the Radio Star by The Buggles. It was supposed to be a signal of times to come. It was true for a long time. People ended up seeing music rather than just listening to it. Music Videos were a rage. They could see the stars […]

Pester Power – Some views

Around the mid 80s and the early 90s, the liberalization era had not started and there was very little choice when it comes to products and services. We had only one telecom service provider – the government run BSNL / MTNL. So it is not surprising that advertising was very different. Especially the ones targeted […]

Be a conversation Creator – Anil Nair (Senior)

So, we have the next interview lined up. Some people may not be able to accept ‘interviews’ in a blogathon. After all, I am supposed to write. Well, interviews are not easy either. It requires work (some, if not hard). The thought of asking a stupid question to a specialist will always play on anyone’s mind. […]

Traditional Marketing is dead. Long live traditional marketing!

This article is on a related note to my earlier post. My father used to tour a lot as part of his work and for time periods like 15 days at a stretch. Those were days when having a phone was a ‘luxury’ and the favourite mode of communication always used to be India Post. […]

Advertising Agencies – II – Account Planning

Account Planning is almost being on the other side of the table to understand the business of the client well. With a lot of research and constant discussion with the client Marketing teams, planners help strategize for the brand from within the agency. This profile requires research skills and a thorough understanding of the product […]

Advertising Agencies – A series to understand their functioning

Most graduates getting out of premium B-Schools in India would have done a million case studies while in campus, but seldom do they get the knowledge of how an advertising agency operates. Management graduates specializing in Marketing and opting for a career in Advertising almost always find themselves chasing artworks for the first couple of […]