Last week was eventful in the Telecom Industry at least from a communication perspective.
Two of the largest telecom companies moved their creative agency.
Airtel moves from Rediffusion to JWT
Reliance moves to Grey
Is there a signal? Some observations:
Problem 1: Both brands have not had a great ‘last few campaigns’. Personally, I think it is because Airtel & [...]
I believe that Brand Management as a responsibility should come under the marketing organization. Brand Management and strategizing for the brand has to be led by the Marketing organization both in terms of the thinking and the execution. However, I believe that Brand is not a Marketing Responsibility.
The position ‘Brand Manager’ is one of the [...]
I started off as a sales guy in a Yellow Pages company after a graduation in Physics. Can’t get any confusing right? Okay, I concede. But I have considered myself to be a people person and found a decent foothold in Tata Press Limited selling Yellow Pages space to retail shops across Mount Road in [...]
Around the mid 80s and the early 90s, the liberalization era had not started and there was very little choice when it comes to products and services. We had only one telecom service provider – the government run BSNL / MTNL. So it is not surprising that advertising was very different. Especially the ones targeted [...]
So, we have the next interview lined up. Some people may not be able to accept ‘interviews’ in a blogathon. After all, I am supposed to write. Well, interviews are not easy either. It requires work (some, if not hard). The thought of asking a stupid question to a specialist will always play on anyone’s mind. [...]
I just couldn’t help but LMAO when I saw this ad. So I am just planning to do a simple ad review and also probably go a bit behind in trying to understand what the brief would have been!
To begin with… watch the ad. Then you will know the reason for my first statement.
Here’s what I [...]
I have been a start-up man almost all my life!
I have always wanted to work with a great brand and on cutting edge (cliché?) brand management work using every tool required under the sun. But I have always been in places which have either been start-ups or functioned like one! They were either new branches [...]
I had mentioned in my ‘commitment post’ that I would attempt to have at least a couple of interviews of professionals from both the online and offline world. Here’s the first one.
Kiruba Shankar – who was once referred by Gul Panag as a Twitter Superstar was kind enough to answer a few questions.
A few pointers [...]
Back in 1996, when I was working with Tata Press Limited, I happened to experience my FIRST flight journey. A bit of a background! I was among the top two sales persons in Chennai branch and was selected owing to my knowledge and interest towards printing as a subject. The job was to travel with [...]
One more time, one more occasion, one more killer activity!
Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery Shampoo [...]