It is a very important characteristic in Marketing to be quick when it comes to ‘time to market’. And more often than not, it is one of the most difficult pieces to fall in the jig-saw.
I witnessed the chopper flying over the (maxi)Mumbai city with a HUGE (I really mean it kind of huge) banner [...]
Interesting article here on the mundaneness of Mangagement Consultants, courtesy The Economist.
The Economist usually has not been known for being pro-consultants. Among other things, two of the journalists in its staff wrote ‘The Witch Doctors’, a highly critical book on consultants and their fallibility.
Nonetheless, the article does make sense. I mean what the dickens does, “For [...]