Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

Unlikely Heroes

Disclaimer: I have oft repeated that I don’t write about Financial Services as a category (refer disclaimers). But this is an exception and would discuss only the brand. Pretty recently a campaign broke out in National Media for Union Bank of India. It was pretty visible at least to me. I saw the ad on […]

Brand India – 63 years old – a review

To begin with wish you all a very Happy Independence Day. Many entities which have started much after the independence of the country have made it big and have gone international. But from a brand perspective, I just wanted to review where India Stands. It has been a roller coaster ride for the country and […]

For strong teeth, laugh your heart out!

I just couldn’t help but LMAO when I saw this ad. So I am just planning to do a simple ad review and also probably go a bit behind in trying to understand what the brief would have been! To begin with… watch the ad. Then you will know the reason for my first statement. Here’s […]

Price Discovery And Web 2.0

Back in 1996, when I was working with Tata Press Limited, I happened to experience my FIRST flight journey. A bit of a background! I was among the top two sales persons in Chennai branch and was selected owing to my knowledge and interest towards printing as a subject. The job was to travel with […]

The Elephant Gets Its Due

By no means is this a measure! But I find this pattern emerging. After all one of the largest population in the state of California is Indians, and we seem to be pushing them hard! Not just that! Despite poor connectivity, sad (well, almost sad!) state of telecom infrastructure, corrupt polity delaying opening up of […]

CMO Council Award

This is a personal post! I am happy and proud to announce to readers of this site that I have been awarded the Best Young Marketing Professional of the year by CMO Council of the World Brand Congress USA. The awards have been instituted by the World Brand Congress and the awards ceremony was held […]