Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

Dwaitham and Brand Management

Hinduism – which I believe is a way of life and not a religion – has two very strong concepts. Dwaitham and Adwaitham. To simplify, Adwaitham is the higher goal where one is able to experience God formlessly. Which means that at very high levels of devotion, meditation or any equivalent path, God’s form wouldn’t […]

Yin And Yang

Fortunately for me, Advertising & Brand Building as a subject during my Management Education was taught by a practicing professional rather than an academician. Else, it would have been possible that my view of ‘brand’ and ‘branding’ would probably be the same as many others in this business. I learnt that the western world views […]

Brand India – 63 years old – a review

To begin with wish you all a very Happy Independence Day. Many entities which have started much after the independence of the country have made it big and have gone international. But from a brand perspective, I just wanted to review where India Stands. It has been a roller coaster ride for the country and […]

So, who actually said it …

“I know I waste half the money I spend on advertising. The problem is, I don’t know which half.” attributed to department store pioneer John Wanamaker attributed to Lord Lever Hume, the founder of Lever Bros attributed to a ‘fellow named William Lever’ or is it ‘William Hesketh Lever’

Brand custodians … dinosaurs in the making

Interesting question on brand custodians. The moot point though is whether the concept has any relevance in the 21st century. Here’s why! A dictionary definition of custodian is “A person entrusted with the custody or care of something or someone; a caretaker or keeper.” In these days of constant evolution and changing societies shouldn’t we […]

Agency compensation

There is a raging debate going on following JWT’s withdrawal from a pitch for UPS, stating, UPS is a big business with a very big problem to tackle,” JWT Chairman-CEO Bob Jeffrey wrote in an e-mail to colleagues. “They need to treat us or any agency as a partner, and it doesn’t seem that is […]

Some new inputs from the erstwhile USSR

This week’s Economist appears to have a rich lode. The article here on the perils of branding in the erstwhile USSR, seems to suggest that it’s current practices are ‘erstwhile’ only in name. The ‘Anti Soviet’ brand apparently excited such wide spread interest that wide swathes of the Russian polity – citizens, politicians, bureaucrats, thugs, commentators, et al joined […]

Interbrand – Best Global Brands – 2009

Interbrand has released the best Global Brands for the year 2009. The list is available here. The entire report can be downloaded from here. Pretty interesting to find that the best financial services brand is not in the top 20. With the last year being what it was, I guess that is predictable. But the […]