Unlikely Heroes

Disclaimer: I have oft repeated that I don’t write about Financial Services as a category (refer disclaimers). But this is an exception and would discuss only the brand. Pretty recently a campaign broke out in National Media for Union Bank of India. It was pretty visible at least to me. I saw the ad on […]

Price Discovery And Web 2.0

Back in 1996, when I was working with Tata Press Limited, I happened to experience my FIRST flight journey. A bit of a background! I was among the top two sales persons in Chennai branch and was selected owing to my knowledge and interest towards printing as a subject. The job was to travel with […]

Lazy Marketing Worked! :)

I had in my last post chided a financial services organisation for exhibiting some lazy marketing. I have been made to eat my words! πŸ™‚ πŸ™ I find the phrase ‘aall eeej welll’ across FB & Twitter and it seems to have clicked for them. Well, they seemed to have placed their bet on the […]

Lazy marketing – A new high

I have not been a great fan of celebrity endorsements. Some categories lend itself to having celebrities promoting the product. For instance beauty products. Honestly, I can’t figure out the difference between a Fair & Lovely, Neutrogena, Olay etc. I must either be blind or a man, and that I certainly am! πŸ™‚ But here’s […]