By no means is this a measure! But I find this pattern emerging. After all one of the largest population in the state of California is Indians, and we seem to be pushing them hard! Not just that! Despite poor connectivity, sad (well, almost sad!) state of telecom infrastructure, corrupt polity delaying opening up of [...]
Here’s the story on FB being adjudged the buzziest brand of the year both by the jury and by people through a voting mechanism. Congrats FB. Vodafone and Twitter have followed FB as the buzziest brands. Well, this is a sea change from the last year’s list.
BTW, sorry Airtel
It is a very important characteristic in Marketing to be quick when it comes to ‘time to market’. And more often than not, it is one of the most difficult pieces to fall in the jig-saw.
I witnessed the chopper flying over the (maxi)Mumbai city with a HUGE (I really mean it kind of huge) banner [...]
I had in my last post chided a financial services organisation for exhibiting some lazy marketing. I have been made to eat my words!
I find the phrase ‘aall eeej welll’ across FB & Twitter and it seems to have clicked for them. Well, they seemed to have placed their bet on [...]
Many organisations suffer from the ‘I want a website’ syndrome and believe very strongly that having a mere presence as a website and advertising in the online space would do great good to their marketing plans. Alas! That’s not how it’s meant to be. Is this an Indian phenomenon? Or is it devoid of boundaries? [...]