The Good, The Bad, The Ugly

Airtel recently released it’s second in a campaign series for ‘Video Calling. They had released the first film in this series a few weeks ago. I would call it the ‘Successful Disaster’. Here’s the film for your quick reference. The Airtel Boss Film Here’s what I believe is wrong (and right) with this film. Unnecessarily […]

Uber Trouble – A Communication conundrum

There are people who swear by Uber. Get on to Twitter & Facebook if you don’t believe me. Within a matter of few years, Uber has reached out to many countries and has been very successful with their operations that has led to a lot of positive WOM. Impressive thus far! But Uber seems to […]

A trip to the Byculla Zoo

If you are wondering what a Zoo is doing in a ‘Brand blog’, I would strongly suggest that you visit Singapore Zoo. That said, this is NOT a comparison between an ailing loss making government venture and a successful, profit making, world renowned… guess what! Government venture! Yes. The Singapore Zoo is also a Government […]

A hard look at my media habits

Many a times when we marketers are in the process of planning media for a campaign, the sword of dilemma hangs perilously close to our head. Our personal preferences! It is true that many times the best sample size for a market research activity is ‘1’, but can we really do that when we choose […]

Marketing Movies

Going back to T Nagar! I used to live in a place called Mambalam Road, which was once an integral part of a thriving industry. Film Hoardings. There used to be two large players in this market with the largest being J P Krishna. Almost every single hoarding in the state for all large banners […]

Social Movements as brands

Building a social movement brand is an awesome experience as well a tiring one. Many such brands have been able to garner unconditional support in the recent past and some have even been able to get a lot of money pledged for the cause. Many times it depends on who is the man (or woman) […]

Video killed the radio star. Twitter killed the blogger?

Apparently the first video run on MTV was Video Killed the Radio Star by The Buggles. It was supposed to be a signal of times to come. It was true for a long time. People ended up seeing music rather than just listening to it. Music Videos were a rage. They could see the stars […]

An interview with Kiruba Shankar

I had mentioned in my ‘commitment post’ that I would attempt to have at least a couple of interviews of professionals from both the online and offline world. Here’s the first one. Kiruba Shankar – who was once referred by Gul Panag as a Twitter Superstar was kind enough to answer a few questions. A […]

Price Discovery And Web 2.0

Back in 1996, when I was working with Tata Press Limited, I happened to experience my FIRST flight journey. A bit of a background! I was among the top two sales persons in Chennai branch and was selected owing to my knowledge and interest towards printing as a subject. The job was to travel with […]

MTV changed the world? Eat this!

It’s close to midnight and something evil’s lurking in the dark Under the moonlight, you see a sight that almost stops your heart You try to scream but terror takes the sound before you make it You start to freeze as horror looks you right between the eyes You’re paralyzed ‘Cause this is thriller, thriller […]