I remember ‘Advertising’ classes by Santosh Sood during my IMT days. Nothing sells anything better than SEX & RELIGION. Only our advertising industry has taken the former too seriously. It is not a recent phenomenon though. One would obviously remember the MR Coffee & Tuff Shoes ad blasting from the past. Today it is a [...]
It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’
Classic conundrum! But fun topic.
The panelists were:
Mr. Ravi Banka – CMD – Eggfirst Advertising and Design Pvt Ltd
Mr. Raghu Bhat [...]
One of the biggest problems that most marketers on the ‘other’ side of the Advertising table face is this!
How do you evaluate a creative piece that comes to your table?
It has been a learning experience for me to get on to the other side of the table and here are a few tips in gauging [...]
Account Planning is almost being on the other side of the table to understand the business of the client well. With a lot of research and constant discussion with the client Marketing teams, planners help strategize for the brand from within the agency. This profile requires research skills and a thorough understanding of the product [...]