Brand Recall

One of the biggest problems that most marketers on the ‘other’ side of the Advertising table face is this!

How do you evaluate a creative piece that comes to your table?

It has been a learning experience for me to get on to the other side of the table and here are a few tips in gauging [...]

Account Planning is almost being on the other side of the table to understand the business of the client well. With a lot of research and constant discussion with the client Marketing teams, planners help strategize for the brand from within the agency. This profile requires research skills and a thorough understanding of the product [...]