The Good, The Bad, The Ugly

Airtel recently released it’s second in a campaign series for ‘Video Calling. They had released the first film in this series a few weeks ago. I would call it the ‘Successful Disaster’. Here’s the film for your quick reference. The Airtel Boss Film Here’s what I believe is wrong (and right) with this film. Unnecessarily […]

Soft Porn – Bring it on

I remember ‘Advertising’ classes by Santosh Sood during my IMT days. Nothing sells anything better than SEX & RELIGION. Only our advertising industry has taken the former too seriously. It is not a recent phenomenon though. One would obviously remember the MR Coffee & Tuff Shoes ad blasting from the past. Today it is a […]

Samiksha – Panel Discussion at NITIE

It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’ Classic conundrum! But fun topic. The panelists were: Mr. Ravi Banka – CMD – Eggfirst Advertising and Design Pvt […]

How to evaluate a creative?

One of the biggest problems that most marketers on the ‘other’ side of the Advertising table face is this! How do you evaluate a creative piece that comes to your table? It has been a learning experience for me to get on to the other side of the table and here are a few tips […]

Advertising Agencies – II – Account Planning

Account Planning is almost being on the other side of the table to understand the business of the client well. With a lot of research and constant discussion with the client Marketing teams, planners help strategize for the brand from within the agency. This profile requires research skills and a thorough understanding of the product […]