Tit for Tat

Warning: Long post. Very close to my heart and hence… By this time everyone who had anything to say must have already said it. In this quick-fire world, people tweet their entire blog posts / thoughts as 140 characters. I didn’t participate much in such discussions, but I still have a few things to say. […]

Rural Marketing – A few learnings

Only when someone is humble enough to say “I don’t know” does (s)he learn. And I am happy to say I don’t know. I am happy that this has helped me learn a bit today. About Rural Marketing! My first brush with Rural Marketing was when I was working with Lintas. A colleague of mine […]

An interview with Kiruba Shankar

I had mentioned in my ‘commitment post’ that I would attempt to have at least a couple of interviews of professionals from both the online and offline world. Here’s the first one. Kiruba Shankar – who was once referred by Gul Panag as a Twitter Superstar was kind enough to answer a few questions. A […]

Price Discovery And Web 2.0

Back in 1996, when I was working with Tata Press Limited, I happened to experience my FIRST flight journey. A bit of a background! I was among the top two sales persons in Chennai branch and was selected owing to my knowledge and interest towards printing as a subject. The job was to travel with […]

Marketing by the Retail shops in T Nagar

I am not sure how many of you have visited Madras and T Nagar especially. At least the ones that have visited Madras from the north of Vindhyas always talk about visiting Nalli every time they do make it there. It is great for a brand that seldom advertises and has handful of outlets outside […]