Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

Soft Porn – Bring it on

I remember ‘Advertising’ classes by Santosh Sood during my IMT days. Nothing sells anything better than SEX & RELIGION. Only our advertising industry has taken the former too seriously. It is not a recent phenomenon though. One would obviously remember the MR Coffee & Tuff Shoes ad blasting from the past. Today it is a […]

Krishna’s Lessons on Brand Management – Afaqs!

Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments.

Yin And Yang

Fortunately for me, Advertising & Brand Building as a subject during my Management Education was taught by a practicing professional rather than an academician. Else, it would have been possible that my view of ‘brand’ and ‘branding’ would probably be the same as many others in this business. I learnt that the western world views […]

Start up – Its either the brand or you!

I have been a start-up man almost all my life! I have always wanted to work with a great brand and on cutting edge (cliché?) brand management work using every tool required under the sun. But I have always been in places which have either been start-ups or functioned like one! They were either new […]

Blogathon

I am planning a blogathon. Have not fixed the dates as yet. Some conditions I have laid on myself: There will be one post a day. Decently researched posts. No pfaff There must be a mix of online & offline marketing topics (at least that’s the idea) There must be a mix of Indian and International […]