Back in 1996, when I was working with Tata Press Limited, I happened to experience my FIRST flight journey. A bit of a background! I was among the top two sales persons in Chennai branch and was selected owing to my knowledge and interest towards printing as a subject. The job was to travel with [...]
One more time, one more occasion, one more killer activity!
Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery Shampoo [...]
It’s close to midnight and something evil’s lurking in the dark
Under the moonlight, you see a sight that almost stops your heart
You try to scream but terror takes the sound before you make it
You start to freeze as horror looks you right between the eyes
You’re paralyzed
‘Cause this is thriller, thriller night
And no one’s gonna save [...]
“Whaaaaa??? You are not on Twitter?”
“Nope! I have heard it all the time. Twitter is not just online anymore. I get to read tweets from celebrities on every newspaper”, my boss said looking at me without raising his head.
“Yeah! Almost all newspapers have a twitter beat now”, I said with total abandon. Half the newspapers [...]
One of the biggest problems that most marketers on the ‘other’ side of the Advertising table face is this!
How do you evaluate a creative piece that comes to your table?
It has been a learning experience for me to get on to the other side of the table and here are a few tips in gauging [...]
I am not sure how many of you have visited Madras and T Nagar especially. At least the ones that have visited Madras from the north of Vindhyas always talk about visiting Nalli every time they do make it there. It is great for a brand that seldom advertises and has handful of outlets outside [...]
This article is on a related note to my earlier post.
My father used to tour a lot as part of his work and for time periods like 15 days at a stretch. Those were days when having a phone was a ‘luxury’ and the favourite mode of communication always used to be India Post.
If I [...]
Many marketers still suffer from the ‘I want a web presence’ syndrome. They believe that having presence as a website and by advertising in online they have done good to their marketing plans. Alas! Web 2.0 as internet marketers prefer to call it, has a mind of its own. Did I hear “Jabulani”?
Web 2.0 is [...]
The mother brand Bajaj may cease to exist. It looks like a season to retire iconic elements from the Bajaj family.
Earlier this year, there was an announcement that Bajaj Auto would be ‘retiring’ the famed Scooter. Many our age would remember that the scooter was once a prized possession and people would wait for even [...]
Circa 1985 – The first time I was allowed to go for my hair cut alone in the then quaint Chennai city. I still remember the first experience. Park Hair Dressers in Panagal Park, T Nagar. (Pardon my references to T Nagar & Chennai as often. I was born and brought up there and learnt [...]