The Good, The Bad, The Ugly

Airtel recently released it’s second in a campaign series for ‘Video Calling. They had released the first film in this series a few weeks ago. I would call it the ‘Successful Disaster’. Here’s the film for your quick reference. The Airtel Boss Film Here’s what I believe is wrong (and right) with this film. Unnecessarily […]

Uber Trouble – A Communication conundrum

There are people who swear by Uber. Get on to Twitter & Facebook if you don’t believe me. Within a matter of few years, Uber has reached out to many countries and has been very successful with their operations that has led to a lot of positive WOM. Impressive thus far! But Uber seems to […]

Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

Beware – Your competitor is from your category. NOT!

A few years back, while at B-School, I was introduced to management jargon and one of it was ‘Share of Wallet’. To de-jargonize, it means how much of an average human’s share of disposable income will you corner for your company, by making him / her spend on products and brands from your stable. This […]

Who is big? Apple or Steve Jobs?

Disclaimers: I AM AN APPLE FANBOY I adore Steve Jobs and respect all the work he has done I give due credit to all the employees of Apple for their contribution towards iconic creations from that stable! I have never used iPhone (any version). I am a Blackberry boy owing to work & workplace considerations. […]

Soft Porn – Bring it on

I remember ‘Advertising’ classes by Santosh Sood during my IMT days. Nothing sells anything better than SEX & RELIGION. Only our advertising industry has taken the former too seriously. It is not a recent phenomenon though. One would obviously remember the MR Coffee & Tuff Shoes ad blasting from the past. Today it is a […]

Krishna’s Lessons on Brand Management – Afaqs!

Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments. 🙂

Brand You, Brand Me

Brand Building is neither a science nor an art. I believe the answers lies somewhere in between. Anyone with a bit of knowledge on Marketing would understand a Brand Life Cycle. In the initial days of the brand, it is important for the brand owner to put in a lot of effort, time and resources […]

Dwaitham and Brand Management

Hinduism – which I believe is a way of life and not a religion – has two very strong concepts. Dwaitham and Adwaitham. To simplify, Adwaitham is the higher goal where one is able to experience God formlessly. Which means that at very high levels of devotion, meditation or any equivalent path, God’s form wouldn’t […]

Yin And Yang

Fortunately for me, Advertising & Brand Building as a subject during my Management Education was taught by a practicing professional rather than an academician. Else, it would have been possible that my view of ‘brand’ and ‘branding’ would probably be the same as many others in this business. I learnt that the western world views […]