Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments.
Brand Building is neither a science nor an art. I believe the answers lies somewhere in between. Anyone with a bit of knowledge on Marketing would understand a Brand Life Cycle. In the initial days of the brand, it is important for the brand owner to put in a lot of effort, time and resources [...]
Hinduism – which I believe is a way of life and not a religion – has two very strong concepts. Dwaitham and Adwaitham. To simplify, Adwaitham is the higher goal where one is able to experience God formlessly. Which means that at very high levels of devotion, meditation or any equivalent path, God’s form wouldn’t [...]
Fortunately for me, Advertising & Brand Building as a subject during my Management Education was taught by a practicing professional rather than an academician. Else, it would have been possible that my view of ‘brand’ and ‘branding’ would probably be the same as many others in this business.
I learnt that the western world views brands [...]
I am taking reference to the Tamil Nadu Market for this post. Although I am not sure how many readers of this blog belong to this part of the world. But I believe there is a fundamental lesson waiting to be learnt from some very astute marketers.
For many, these guys might look like the morons [...]
Going back to T Nagar!
I used to live in a place called Mambalam Road, which was once an integral part of a thriving industry. Film Hoardings.
There used to be two large players in this market with the largest being J P Krishna. Almost every single hoarding in the state for all large banners Tamil Film [...]
Building a social movement brand is an awesome experience as well a tiring one. Many such brands have been able to garner unconditional support in the recent past and some have even been able to get a lot of money pledged for the cause. Many times it depends on who is the man (or woman) [...]
Last week was eventful in the Telecom Industry at least from a communication perspective.
Two of the largest telecom companies moved their creative agency.
Airtel moves from Rediffusion to JWT
Reliance moves to Grey
Is there a signal? Some observations:
Problem 1: Both brands have not had a great ‘last few campaigns’. Personally, I think it is because Airtel & [...]
I believe that Brand Management as a responsibility should come under the marketing organization. Brand Management and strategizing for the brand has to be led by the Marketing organization both in terms of the thinking and the execution. However, I believe that Brand is not a Marketing Responsibility.
The position ‘Brand Manager’ is one of the [...]
Having broached PR in my last post, I wanted to take up a related theme, with a brand perspective.
Many of us would have witnessed press briefings either as part of the company, media or at least on TV. If yes, then it is possible that you would have seen a backdrop which is just a grid [...]