Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

Brand You, Brand Me

Brand Building is neither a science nor an art. I believe the answers lies somewhere in between. Anyone with a bit of knowledge on Marketing would understand a Brand Life Cycle. In the initial days of the brand, it is important for the brand owner to put in a lot of effort, time and resources […]

Yin And Yang

Fortunately for me, Advertising & Brand Building as a subject during my Management Education was taught by a practicing professional rather than an academician. Else, it would have been possible that my view of ‘brand’ and ‘branding’ would probably be the same as many others in this business. I learnt that the western world views […]

Marketing by the Retail shops in T Nagar

I am not sure how many of you have visited Madras and T Nagar especially. At least the ones that have visited Madras from the north of Vindhyas always talk about visiting Nalli every time they do make it there. It is great for a brand that seldom advertises and has handful of outlets outside […]

Online presence – an oxymoron. Look for the written word

Many marketers still suffer from the ‘I want a web presence’ syndrome. They believe that having presence as a website and by advertising in online they have done good to their marketing plans. Alas! Web 2.0 as internet marketers prefer to call it, has a mind of its own. Did I hear “Jabulani”? Web 2.0 […]

Brand custodians … dinosaurs in the making

Interesting question on brand custodians. The moot point though is whether the concept has any relevance in the 21st century. Here’s why! A dictionary definition of custodian is “A person entrusted with the custody or care of something or someone; a caretaker or keeper.” In these days of constant evolution and changing societies shouldn’t we […]

Zoozoo on my Tee! Ahoy!

Read about this yesterday. You can now wear your favourite Zoozoo on your tee! Officially! I am particularly impressed with Vodafone for their ability to adapt to the ‘eastern branding principles’ despite being a very ‘western brand’. I can safely claim to belong to the Kapferer school of thought which hinges on the fact that […]

Interbrand – Best Global Brands – 2009

Interbrand has released the best Global Brands for the year 2009. The list is available here. The entire report can be downloaded from here. Pretty interesting to find that the best financial services brand is not in the top 20. With the last year being what it was, I guess that is predictable. But the […]