Social Movements as brands

Building a social movement brand is an awesome experience as well a tiring one. Many such brands have been able to garner unconditional support in the recent past and some have even been able to get a lot of money pledged for the cause. Many times it depends on who is the man (or woman) […]

Brand India – 63 years old – a review

To begin with wish you all a very Happy Independence Day. Many entities which have started much after the independence of the country have made it big and have gone international. But from a brand perspective, I just wanted to review where India Stands. It has been a roller coaster ride for the country and […]

Wake Up Call

Last week was eventful in the Telecom Industry at least from a communication perspective. Two of the largest telecom companies moved their creative agency. Airtel moves from Rediffusion to JWT Reliance moves to Grey Is there a signal? Some observations: Problem 1: Both brands have not had a great ‘last few campaigns’. Personally, I think […]

Is Brand a Marketing Responsibility?

I believe that Brand Management as a responsibility should come under the marketing organization. Brand Management and strategizing for the brand has to be led by the Marketing organization both in terms of the thinking and the execution. However, I believe that Brand is not a Marketing Responsibility. The position ‘Brand Manager’ is one of […]

PR & Brand Building

Having broached PR in my last post, I wanted to take up a related theme, with a brand perspective. Many of us would have witnessed press briefings either as part of the company, media or at least on TV. If yes, then it is possible that you would have seen a backdrop which is just a […]

PR as a function of Marketing – a few experiences

I started off as a sales guy in a Yellow Pages company after a graduation in Physics. Can’t get any confusing right? Okay, I concede. But I have considered myself to be a people person and found a decent foothold in Tata Press Limited selling Yellow Pages space to retail shops across Mount Road in […]

Video killed the radio star. Twitter killed the blogger?

Apparently the first video run on MTV was Video Killed the Radio Star by The Buggles. It was supposed to be a signal of times to come. It was true for a long time. People ended up seeing music rather than just listening to it. Music Videos were a rage. They could see the stars […]

Pester Power – Some views

Around the mid 80s and the early 90s, the liberalization era had not started and there was very little choice when it comes to products and services. We had only one telecom service provider – the government run BSNL / MTNL. So it is not surprising that advertising was very different. Especially the ones targeted […]

Rural Marketing – A few learnings

Only when someone is humble enough to say “I don’t know” does (s)he learn. And I am happy to say I don’t know. I am happy that this has helped me learn a bit today. About Rural Marketing! My first brush with Rural Marketing was when I was working with Lintas. A colleague of mine […]

Be a conversation Creator – Anil Nair (Senior)

So, we have the next interview lined up. Some people may not be able to accept ‘interviews’ in a blogathon. After all, I am supposed to write. Well, interviews are not easy either. It requires work (some, if not hard). The thought of asking a stupid question to a specialist will always play on anyone’s mind. […]