Having committed myself to a blogathon on Brand Recall wasn’t enough. I have been a bit busy and have not lived up to my commitment to my non-existent readers
So this time around, I am committing to dates. I have been working in the background, but I think I could have done a bit more to ensure [...]
I am planning a blogathon. Have not fixed the dates as yet. Some conditions I have laid on myself:
There will be one post a day.
Decently researched posts. No pfaff
There must be a mix of online & offline marketing topics (at least that’s the idea)
There must be a mix of Indian and International brands
At least two interviews [...]
Many organisations suffer from the ‘I want a website’ syndrome and believe very strongly that having a mere presence as a website and advertising in the online space would do great good to their marketing plans. Alas! That’s not how it’s meant to be. Is this an Indian phenomenon? Or is it devoid of boundaries? [...]