The Good, The Bad, The Ugly

Airtel recently released it’s second in a campaign series for ‘Video Calling. They had released the first film in this series a few weeks ago. I would call it the ‘Successful Disaster’. Here’s the film for your quick reference. The Airtel Boss Film Here’s what I believe is wrong (and right) with this film. Unnecessarily […]

Wake Up Call

Last week was eventful in the Telecom Industry at least from a communication perspective. Two of the largest telecom companies moved their creative agency. Airtel moves from Rediffusion to JWT Reliance moves to Grey Is there a signal? Some observations: Problem 1: Both brands have not had a great ‘last few campaigns’. Personally, I think […]

Is Brand a Marketing Responsibility?

I believe that Brand Management as a responsibility should come under the marketing organization. Brand Management and strategizing for the brand has to be led by the Marketing organization both in terms of the thinking and the execution. However, I believe that Brand is not a Marketing Responsibility. The position ‘Brand Manager’ is one of […]

Rural Marketing – A few learnings

Only when someone is humble enough to say “I don’t know” does (s)he learn. And I am happy to say I don’t know. I am happy that this has helped me learn a bit today. About Rural Marketing! My first brush with Rural Marketing was when I was working with Lintas. A colleague of mine […]

Facebook is the ‘buzziest’ brand of the year says Afaqs!

Here’s the story on FB being adjudged the buzziest brand of the year both by the jury and by people through a voting mechanism. Congrats FB. Vodafone and Twitter have followed FB as the buzziest brands. Well, this is a sea change from the last year’s list. BTW, sorry Airtel