The whole world has talked about it already. Yet another occassion, where I delayed in relaying my comments. Could find at least three significant pieces. Here, here and here. Here are my views:
Showing competition is always a relative issue. Unless there is a clear demarcation on why a product is better than another or issued in [...]
It is a very important characteristic in Marketing to be quick when it comes to ‘time to market’. And more often than not, it is one of the most difficult pieces to fall in the jig-saw.
I witnessed the chopper flying over the (maxi)Mumbai city with a HUGE (I really mean it kind of huge) banner [...]
Just read this article on Afaqs. Projects Piyush Pandey in a totally different light. Maybe it is a great PR effort from Ogilvy, but I guess it shows the business side of a person who is considered as a leading creative personality of Indian advertising industry. I particularly liked his taking examples from the cricket world on [...]