In recent times many advertisers who have been advertising offline are getting online. One would think that hosannas would be called for. Alas, the lack of intelligence on display in advertising online, is a poor advertisement for online advertising!
At its worst, this new breed of online advertisers seem to see online advertising as one would a hoarding – [...]
Interesting question on brand custodians.
The moot point though is whether the concept has any relevance in the 21st century. Here’s why!
A dictionary definition of custodian is “A person entrusted with the custody or care of something or someone; a caretaker or keeper.”
In these days of constant evolution and changing societies shouldn’t we be questioning the [...]
An interesting compilation of the advertising greats circa 70s – 90s (in the last century, the 1900s) here.
Compilation is nearly complete … notable exceptions being the redoubable Mani Ayer and Mike Khanna who took the torch from Mr Ghosal and made its flame more powerful!
I am just sitting in a dome theatre and blogging about one of the greatest brands who has walked this earth! Michael Jackson!
His having endorsed Pepsi took centre stage and reams of newsprint and miles of film for all wrong reasons!
But he certainly was amongst the greatest and here’s my salute to him!
Incoming search terms:ram [...]
A very weird thought crossed my mind. Programmers and ad sellers don’t bother about the placement of the ads! As a kid, I was always interested in Advertising and I still remember many of those ads from old days. Doordarshan once placed’ Swish’ – a shaving blade and ‘Rallifan’ – a table fan ads one after [...]