Last week was eventful in the Telecom Industry at least from a communication perspective.
Two of the largest telecom companies moved their creative agency.
Airtel moves from Rediffusion to JWT
Reliance moves to Grey
Is there a signal? Some observations:
Problem 1: Both brands have not had a great ‘last few campaigns’. Personally, I think it is because Airtel & [...]
Around the mid 80s and the early 90s, the liberalization era had not started and there was very little choice when it comes to products and services. We had only one telecom service provider – the government run BSNL / MTNL. So it is not surprising that advertising was very different. Especially the ones targeted [...]
So, we have the next interview lined up. Some people may not be able to accept ‘interviews’ in a blogathon. After all, I am supposed to write. Well, interviews are not easy either. It requires work (some, if not hard). The thought of asking a stupid question to a specialist will always play on anyone’s mind. [...]
I just couldn’t help but LMAO when I saw this ad. So I am just planning to do a simple ad review and also probably go a bit behind in trying to understand what the brief would have been!
To begin with… watch the ad. Then you will know the reason for my first statement.
Here’s what I [...]
One more time, one more occasion, one more killer activity!
Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery Shampoo [...]
It’s close to midnight and something evil’s lurking in the dark
Under the moonlight, you see a sight that almost stops your heart
You try to scream but terror takes the sound before you make it
You start to freeze as horror looks you right between the eyes
You’re paralyzed
‘Cause this is thriller, thriller night
And no one’s gonna save [...]
One of the biggest problems that most marketers on the ‘other’ side of the Advertising table face is this!
How do you evaluate a creative piece that comes to your table?
It has been a learning experience for me to get on to the other side of the table and here are a few tips in gauging [...]
I am not sure how many of you have visited Madras and T Nagar especially. At least the ones that have visited Madras from the north of Vindhyas always talk about visiting Nalli every time they do make it there. It is great for a brand that seldom advertises and has handful of outlets outside [...]
This article is on a related note to my earlier post.
My father used to tour a lot as part of his work and for time periods like 15 days at a stretch. Those were days when having a phone was a ‘luxury’ and the favourite mode of communication always used to be India Post.
If I [...]
Many marketers still suffer from the ‘I want a web presence’ syndrome. They believe that having presence as a website and by advertising in online they have done good to their marketing plans. Alas! Web 2.0 as internet marketers prefer to call it, has a mind of its own. Did I hear “Jabulani”?
Web 2.0 is [...]