Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

Relevant experience – Seriously?

It is heartening to see that recruiters pore through piles of resumes to come up with that brilliant match of what the functional head has in mind. I want 15 years of relevant experience in Oil & Gas Industry of which, preferably 5 years in senior management position It is understandable if such a requirement […]

What goes around comes around

Patient: Doctor! I have severe toothache Doctor: Which one? P: Molars, incisors, canines. The whole thing! D: Ah! I can only treat you for your right molar. For the left you have to meet Dr. Blahblah, for the incisors you should meet Dr. Blublu Aren’t we living in the age of specialists? I won’t be […]

Marketing Strategy – Session III

Christmas day was not a holiday. The third session of two lectures at ITM, Mumbai on Marketing Strategy was on Sunday, 25-December-2011. Topics included Pricing Strategies, Promotion Strategies  and Marketing Warfare. Thanks to SlideShare, the PPT is available for view / download. Thanks to all the researchers, this presentation was possible. Please share your comments […]

Soft Porn – Bring it on

I remember ‘Advertising’ classes by Santosh Sood during my IMT days. Nothing sells anything better than SEX & RELIGION. Only our advertising industry has taken the former too seriously. It is not a recent phenomenon though. One would obviously remember the MR Coffee & Tuff Shoes ad blasting from the past. Today it is a […]

A hard look at my media habits

Many a times when we marketers are in the process of planning media for a campaign, the sword of dilemma hangs perilously close to our head. Our personal preferences! It is true that many times the best sample size for a market research activity is ‘1’, but can we really do that when we choose […]

Samiksha – Panel Discussion at NITIE

It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’ Classic conundrum! But fun topic. The panelists were: Mr. Ravi Banka – CMD – Eggfirst Advertising and Design Pvt […]

Krishna’s Lessons on Brand Management – Afaqs!

Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments.

Dwaitham and Brand Management

Hinduism – which I believe is a way of life and not a religion – has two very strong concepts. Dwaitham and Adwaitham. To simplify, Adwaitham is the higher goal where one is able to experience God formlessly. Which means that at very high levels of devotion, meditation or any equivalent path, God’s form wouldn’t […]

Yin And Yang

Fortunately for me, Advertising & Brand Building as a subject during my Management Education was taught by a practicing professional rather than an academician. Else, it would have been possible that my view of ‘brand’ and ‘branding’ would probably be the same as many others in this business. I learnt that the western world views […]