Most graduates getting out of premium B-Schools in India would have done a million case studies while in campus, but seldom do they get the knowledge of how an advertising agency operates. Management graduates specializing in Marketing and opting for a career in Advertising almost always find themselves chasing artworks for the first couple of [...]
After a long time, I saw a ‘public service’ campaign in mainstream media. While the last high-profile campaign in this category was to promote AIDS awareness through usage of condoms, this has not hit the feverish pitch that the earlier campaign did. And of course, the H1N1 hero campaign which was as much a whimper as [...]
There is a raging debate going on following JWT’s withdrawal from a pitch for UPS, stating,
UPS is a big business with a very big problem to tackle,” JWT Chairman-CEO Bob Jeffrey wrote in an e-mail to colleagues. “They need to treat us or any agency as a partner, and it doesn’t seem that is in [...]
A good friend. An excellent entrepreneur. A terrific human being. An awesome branding mind. Ram Gudipati – the brain behind brand harvest has now expanded his business to become a mainline advertising firm. Here’s wishing him the best in life!