Dwaitham and Brand Management

Hinduism – which I believe is a way of life and not a religion – has two very strong concepts. Dwaitham and Adwaitham. To simplify, Adwaitham is the higher goal where one is able to experience God formlessly. Which means that at very high levels of devotion, meditation or any equivalent path, God’s form wouldn’t […]

Marketing Movies

Going back to T Nagar! I used to live in a place called Mambalam Road, which was once an integral part of a thriving industry. Film Hoardings. There used to be two large players in this market with the largest being J P Krishna. Almost every single hoarding in the state for all large banners […]

Wake Up Call

Last week was eventful in the Telecom Industry at least from a communication perspective. Two of the largest telecom companies moved their creative agency. Airtel moves from Rediffusion to JWT Reliance moves to Grey Is there a signal? Some observations: Problem 1: Both brands have not had a great ‘last few campaigns’. Personally, I think […]

Rural Marketing – A few learnings

Only when someone is humble enough to say “I don’t know” does (s)he learn. And I am happy to say I don’t know. I am happy that this has helped me learn a bit today. About Rural Marketing! My first brush with Rural Marketing was when I was working with Lintas. A colleague of mine […]

Be a conversation Creator – Anil Nair (Senior)

So, we have the next interview lined up. Some people may not be able to accept ‘interviews’ in a blogathon. After all, I am supposed to write. Well, interviews are not easy either. It requires work (some, if not hard). The thought of asking a stupid question to a specialist will always play on anyone’s mind. […]

For strong teeth, laugh your heart out!

I just couldn’t help but LMAO when I saw this ad. So I am just planning to do a simple ad review and also probably go a bit behind in trying to understand what the brief would have been! To begin with… watch the ad. Then you will know the reason for my first statement. Here’s […]

MTV changed the world? Eat this!

It’s close to midnight and something evil’s lurking in the dark Under the moonlight, you see a sight that almost stops your heart You try to scream but terror takes the sound before you make it You start to freeze as horror looks you right between the eyes You’re paralyzed ‘Cause this is thriller, thriller […]

Advertising Agencies – A series to understand their functioning

Most graduates getting out of premium B-Schools in India would have done a million case studies while in campus, but seldom do they get the knowledge of how an advertising agency operates. Management graduates specializing in Marketing and opting for a career in Advertising almost always find themselves chasing artworks for the first couple of […]

Public Service Campaigns by the Government

After a long time, I saw a ‘public service’ campaign in mainstream media. While the last high-profile campaign in this category was to promote AIDS awareness through usage of condoms, this has not hit the feverish pitch that the earlier campaign did. And of course, the H1N1 hero campaign which was as much a whimper as […]

Agency compensation

There is a raging debate going on following JWT’s withdrawal from a pitch for UPS, stating, UPS is a big business with a very big problem to tackle,” JWT Chairman-CEO Bob Jeffrey wrote in an e-mail to colleagues. “They need to treat us or any agency as a partner, and it doesn’t seem that is […]