http://brandrecall.org/blog Brand Recall - Thoughts on Marketing and Branding Fri, 02 May 2008 06:07:21 +0000 http://backend.userland.com/rss092 en The mother brand Godrej just went through a revamp and has by now been well documented. A few articles. Here and here. Cinthol - part of the Godrej portfolio also went through a make-over. Margo has changed its strategy after 85 long years. Has roped in Rani Mukherjee as a brand ... http://brandrecall.org/blog/2008/05/02/season-for-change/ Very recently, Godrej has given itself a new look. The idea as I understand (more as a consumer and less as a marketing professional) is to make it look young and relate the current day's audience. The now colourful logo was launched during IPL. A religion which I guess is followed ... http://brandrecall.org/blog/2008/04/30/losing-the-old-world-image/ Very recently, Sam Balsara acquired a major stake in Mediacom making him more powerful when it comes to media and advertising in India (as if he was not powerful enough!). Agencyfaqs! has now done a two-part feature on Sam. Here is part 1 and part 2 of this feature. Honestly, I ... http://brandrecall.org/blog/2008/04/30/sam-balsara-aka-god/ This is a slideshow worth reading. Does not connect greatly with branding as a subject, but Sarathkumar as a brand is unforgettable http://brandrecall.org/blog/2008/04/29/foodking-a-brand-which-will-be-known-by-its-founder/ Check this out. How many of these campaigns have we seen in popular media? I rest my case http://brandrecall.org/blog/2008/04/21/one-show-shortlist/ I had, a little while back, written about spam ads clogging bandwidth during Advertising Awards. I am led to believe that this is an issue dogging not just the Indian Advertising Industry, but the world over. The recently concluded Goa Fest was a victim of scam ads too! The issue has ... http://brandrecall.org/blog/2008/04/11/hope-floats-does-it-actually/ We had just completed the process of creative agency selection for our organisation Bharti AXA Investment Managers. I was interviewed by Agency Faqs and Exchange4media to announce this event. Hera are the interviews from Agencyfaqs and Exchange4media. http://brandrecall.org/blog/2008/02/05/interviews-given-yesterday/ Living Branding here. http://brandrecall.org/blog/2008/01/30/an-interesting-though/ Read this article in agencyfaqs. http://www.agencyfaqs.com/perl/news/index.html?sid=19875 Must read for anyone in advertising / marketing! We don't need to look westward for marketing and advertising concepts. We have some from our own past which might prove extremely useful! If only Mr. Gandhi had the kind of communication tools available now, freedom would have ... http://brandrecall.org/blog/2007/12/07/gandhi-guru-of-advertising/ Found an interesting article which highlights the 'tussle' between the creative and the servicing teams in the advertising world. Unable to link it and hence have given the link below! http://www.agencyfaqs.com/perl/news/index.html?sid=19822 Somehow, I personally think that advertising is still a 'business'. Just as much as someone peddles a product, the advertising industry ... http://brandrecall.org/blog/2007/12/04/creative-vs-servicing-is-there-a-fight/