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	<title>Brand Recall</title>
	<link>http://brandrecall.org/blog</link>
	<description>Thoughts on Marketing and Branding by Nanda Kishore Sethuraman, a Marketing Specialist, Branding, New Media &#38; Corporate Communications Professional</description>
	<lastBuildDate>Wed, 08 Feb 2012 09:37:09 +0000</lastBuildDate>
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	<item>
		<title>Big Loser – A Social Media Community</title>
		<description><![CDATA[An erstwhile ‘Grade II Obese’ man is now within the ‘normal weight range’, thanks (not just) to Twitter.
Ok. What is the connection between an Obese Man having reduced to ‘normal weight range’ and social media? Little do we realise the power of community building, cause marketing, social media and a huge mash up of all [...]


Related posts:<ol><li><a href='http://brandrecall.org/blog/2011/09/20/a-hard-look-at-my-media-habits/' rel='bookmark' title='Permanent Link: A hard look at my media habits'>A hard look at my media habits</a> <small>Many a times when we marketers are in the process...</small></li></ol>

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		<link>http://brandrecall.org/blog/2012/02/08/big-loser-%e2%80%93-a-social-media-community/</link>
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		<title>Tit for Tat</title>
		<description><![CDATA[Warning: Long post. Very close to my heart and hence…
By this time everyone who had anything to say must have already said it. In this quick-fire world, people tweet their entire blog posts / thoughts as 140 characters. I didn’t participate much in such discussions, but I still have a few things to say. I [...]


Related posts:<ol><li><a href='http://brandrecall.org/blog/2011/11/09/slow-death-of-a-giant/' rel='bookmark' title='Permanent Link: Slow death of a giant'>Slow death of a giant</a> <small>For many TamBrahms like me there was a point in...</small></li><li><a href='http://brandrecall.org/blog/2011/09/20/a-hard-look-at-my-media-habits/' rel='bookmark' title='Permanent Link: A hard look at my media habits'>A hard look at my media habits</a> <small>Many a times when we marketers are in the process...</small></li><li><a href='http://brandrecall.org/blog/2011/10/18/unlikely-heroes/' rel='bookmark' title='Permanent Link: Unlikely Heroes'>Unlikely Heroes</a> <small>Disclaimer: I have oft repeated that I don’t write about...</small></li></ol>

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		<link>http://brandrecall.org/blog/2012/01/27/tit-for-tat/</link>
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		<title>Marketing Strategy – Sessions IV &amp; V</title>
		<description><![CDATA[Here are the slides for my classroom lecture sessions at ITM on Marketing Strategy &#8211; sessions 4 &#38; 5. These slides cover Place / Distribution strategies, logistics, BCG &#38; GE Matrices &#38; PLC strategies. Do share your comments &#38; thoughts. Thanks to all the researchers for helping me with this class sessions. Great learning for [...]


Related posts:<ol><li><a href='http://brandrecall.org/blog/2011/12/26/marketing-strategy-session-iii/' rel='bookmark' title='Permanent Link: Marketing Strategy &#8211; Session III'>Marketing Strategy &#8211; Session III</a> <small>Christmas day was not a holiday. The third session of...</small></li><li><a href='http://brandrecall.org/blog/2011/11/27/lecture-session-on-marketing-strategy/' rel='bookmark' title='Permanent Link: Lecture Session on Marketing Strategy'>Lecture Session on Marketing Strategy</a> <small>I have just about started taking classes for a batch...</small></li><li><a href='http://brandrecall.org/blog/2011/12/08/marketing-strategy-session-ii/' rel='bookmark' title='Permanent Link: Marketing Strategy &#8211; Session II'>Marketing Strategy &#8211; Session II</a> <small>I had my session on Marketing Strategy for ITM Executive...</small></li></ol>

Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>.]]></description>
		<link>http://brandrecall.org/blog/2012/01/18/marketing-strategy-%e2%80%93-sessions-iv-v/</link>
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		<title>Marketing Strategy &#8211; Session III</title>
		<description><![CDATA[Christmas day was not a holiday. The third session of two lectures at ITM, Mumbai on Marketing Strategy was on Sunday, 25-December-2011. Topics included Pricing Strategies, Promotion Strategies  and Marketing Warfare. Thanks to SlideShare, the PPT is available for view / download. Thanks to all the researchers, this presentation was possible. Please share your comments [...]


Related posts:<ol><li><a href='http://brandrecall.org/blog/2011/12/08/marketing-strategy-session-ii/' rel='bookmark' title='Permanent Link: Marketing Strategy &#8211; Session II'>Marketing Strategy &#8211; Session II</a> <small>I had my session on Marketing Strategy for ITM Executive...</small></li><li><a href='http://brandrecall.org/blog/2011/11/27/lecture-session-on-marketing-strategy/' rel='bookmark' title='Permanent Link: Lecture Session on Marketing Strategy'>Lecture Session on Marketing Strategy</a> <small>I have just about started taking classes for a batch...</small></li><li><a href='http://brandrecall.org/blog/2012/01/18/marketing-strategy-%e2%80%93-sessions-iv-v/' rel='bookmark' title='Permanent Link: Marketing Strategy – Sessions IV &#038; V'>Marketing Strategy – Sessions IV &#038; V</a> <small>Here are the slides for my classroom lecture sessions at...</small></li></ol>

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		<link>http://brandrecall.org/blog/2011/12/26/marketing-strategy-session-iii/</link>
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		<title>Marketing Strategy &#8211; Session II</title>
		<description><![CDATA[I had my session on Marketing Strategy for ITM Executive MBA last weekend. Just about found the time to upload the presentation which is available here.
My customary word of thanks to all the researchers, theorists, marketing gurus from whom I have learnt and borrowed for the sake of this session and presentation.
PPT here.


 Marketing Strategy [...]


Related posts:<ol><li><a href='http://brandrecall.org/blog/2011/11/27/lecture-session-on-marketing-strategy/' rel='bookmark' title='Permanent Link: Lecture Session on Marketing Strategy'>Lecture Session on Marketing Strategy</a> <small>I have just about started taking classes for a batch...</small></li><li><a href='http://brandrecall.org/blog/2011/12/26/marketing-strategy-session-iii/' rel='bookmark' title='Permanent Link: Marketing Strategy &#8211; Session III'>Marketing Strategy &#8211; Session III</a> <small>Christmas day was not a holiday. The third session of...</small></li><li><a href='http://brandrecall.org/blog/2012/01/18/marketing-strategy-%e2%80%93-sessions-iv-v/' rel='bookmark' title='Permanent Link: Marketing Strategy – Sessions IV &#038; V'>Marketing Strategy – Sessions IV &#038; V</a> <small>Here are the slides for my classroom lecture sessions at...</small></li></ol>

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		<link>http://brandrecall.org/blog/2011/12/08/marketing-strategy-session-ii/</link>
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		<title>Lecture Session on Marketing Strategy</title>
		<description><![CDATA[I have just about started taking classes for a batch of Executive MBA students in Mumbai. The course would be over 6 sessions and today was the first session.
I had covered &#8216;Introduction to Marketing Strategy&#8217; and &#8216;STP &#8211; Segmentation, Targeting &#38; Positioning&#8217;.
Uploading the presentation here. Hope you find it useful.
Thanks to McGraw Hill. They were [...]


Related posts:<ol><li><a href='http://brandrecall.org/blog/2011/12/08/marketing-strategy-session-ii/' rel='bookmark' title='Permanent Link: Marketing Strategy &#8211; Session II'>Marketing Strategy &#8211; Session II</a> <small>I had my session on Marketing Strategy for ITM Executive...</small></li><li><a href='http://brandrecall.org/blog/2011/12/26/marketing-strategy-session-iii/' rel='bookmark' title='Permanent Link: Marketing Strategy &#8211; Session III'>Marketing Strategy &#8211; Session III</a> <small>Christmas day was not a holiday. The third session of...</small></li><li><a href='http://brandrecall.org/blog/2012/01/18/marketing-strategy-%e2%80%93-sessions-iv-v/' rel='bookmark' title='Permanent Link: Marketing Strategy – Sessions IV &#038; V'>Marketing Strategy – Sessions IV &#038; V</a> <small>Here are the slides for my classroom lecture sessions at...</small></li></ol>

Related posts brought to you by <a href='http://mitcho.com/code/yarpp/'>Yet Another Related Posts Plugin</a>.]]></description>
		<link>http://brandrecall.org/blog/2011/11/27/lecture-session-on-marketing-strategy/</link>
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		<title>Slow death of a giant</title>
		<description><![CDATA[For many TamBrahms like me there was a point in time when the morning coffee will taste bad without the morning newspaper – The Hindu. I remember days when I used to fight with my brother for the paper in the morning to read the sports column. And then, there were times when I have [...]


Related posts:<ol><li><a href='http://brandrecall.org/blog/2012/01/27/tit-for-tat/' rel='bookmark' title='Permanent Link: Tit for Tat'>Tit for Tat</a> <small>Warning: Long post. Very close to my heart and hence…...</small></li><li><a href='http://brandrecall.org/blog/2011/09/20/a-hard-look-at-my-media-habits/' rel='bookmark' title='Permanent Link: A hard look at my media habits'>A hard look at my media habits</a> <small>Many a times when we marketers are in the process...</small></li><li><a href='http://brandrecall.org/blog/2011/10/21/beware-%e2%80%93-your-competitor-is-from-your-category-not/' rel='bookmark' title='Permanent Link: Beware – Your competitor is from your category. NOT!'>Beware – Your competitor is from your category. NOT!</a> <small>A few years back, while at B-School, I was introduced...</small></li></ol>

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		<link>http://brandrecall.org/blog/2011/11/09/slow-death-of-a-giant/</link>
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		<title>Lecture Marathon</title>
		<description><![CDATA[A good blogger would have put up this post on October 29, 2011. But I think I am a good parent before being a good blogger. Hence the delay  
October 29, 2011 was a fantastically different experience for me. I have given lectures &#38; have taken part in panel discussions before. But this was [...]


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		<link>http://brandrecall.org/blog/2011/11/04/lecture-marathon/</link>
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		<title>The War of the Wallet on Afaqs!</title>
		<description><![CDATA[My article The War of the Wallet on Afaqs!
Incoming search terms:afaqscelebrity brand endorsements afaqspersonal branding tweet kiruba shankar

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		<link>http://brandrecall.org/blog/2011/11/04/the-war-of-the-wallet-on-afaqs/</link>
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		<title>Beware – Your competitor is from your category. NOT!</title>
		<description><![CDATA[A few years back, while at B-School, I was introduced to management jargon and one of it was ‘Share of Wallet’. To de-jargonize, it means how much of an average human’s share of disposable income will you corner for your company, by making him / her spend on products and brands from your stable. This [...]


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		<link>http://brandrecall.org/blog/2011/10/21/beware-%e2%80%93-your-competitor-is-from-your-category-not/</link>
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