Comments for Brand Recall http://brandrecall.org/blog Brand Recall - Thoughts on Marketing and Branding Sun, 29 Aug 2010 05:45:17 +0000 http://wordpress.org/?v=2.9.2 hourly 1 Comment on Dwaitham and Brand Management by Nanda Kishore Sethuraman http://brandrecall.org/blog/2010/08/20/dwaitham-and-brand-management/comment-page-1/#comment-78369 Nanda Kishore Sethuraman Sun, 29 Aug 2010 05:45:17 +0000 http://brandrecall.org/blog/?p=552#comment-78369 Thanks Rajesh. Now that you have kicked me in on it, I will start thinking on those lines. It needs a lot more reading than what I have done till now. Thanks Rajesh. Now that you have kicked me in on it, I will start thinking on those lines. It needs a lot more reading than what I have done till now.

]]> Comment on Dwaitham and Brand Management by Rajesh Raghupati http://brandrecall.org/blog/2010/08/20/dwaitham-and-brand-management/comment-page-1/#comment-78368 Rajesh Raghupati Sun, 29 Aug 2010 05:37:13 +0000 http://brandrecall.org/blog/?p=552#comment-78368 Sandhya's thought process seems clear. In other words, the mascot has nothing to do with the product but helps identify with it. This is included in Advaitam although the ultimate philosophy or the disclaimer in business language with an example of McDonald: "don't eat our mascot, french fries is what it promotes" Whereas Dvaitam says "our mascot is the french fry, there is nothin more you will find inside the store" Nanda has missed one more major philosophy which is Visishta-advaita. I would be interested in learning how he fits that philosophy in the branding jargon. At the least you are kindling my thought. Keep it coming. Sandhya’s thought process seems clear.
In other words, the mascot has nothing to do with the product but helps identify with it. This is included in Advaitam although the ultimate philosophy or the disclaimer in business language with an example of McDonald: “don’t eat our mascot, french fries is what it promotes”
Whereas Dvaitam says “our mascot is the french fry, there is nothin more you will find inside the store”
Nanda has missed one more major philosophy which is Visishta-advaita. I would be interested in learning how he fits that philosophy in the branding jargon.

At the least you are kindling my thought. Keep it coming.

]]> Comment on Dwaitham and Brand Management by Nanda Kishore Sethuraman http://brandrecall.org/blog/2010/08/20/dwaitham-and-brand-management/comment-page-1/#comment-78051 Nanda Kishore Sethuraman Sat, 21 Aug 2010 15:29:42 +0000 http://brandrecall.org/blog/?p=552#comment-78051 Thanks Sandhya for a detailed point of view on the subject I had attempted to broach. I still believe that there are a lot more comparisons and lessons that can be drawn form our mythology and scripts. Would be happy to have your views once I have them in some concrete form :) Thanks again. Thanks Sandhya for a detailed point of view on the subject I had attempted to broach. I still believe that there are a lot more comparisons and lessons that can be drawn form our mythology and scripts. Would be happy to have your views once I have them in some concrete form :) Thanks again.

]]> Comment on Dwaitham and Brand Management by Sandhya Srinivasan http://brandrecall.org/blog/2010/08/20/dwaitham-and-brand-management/comment-page-1/#comment-78035 Sandhya Srinivasan Sat, 21 Aug 2010 07:48:09 +0000 http://brandrecall.org/blog/?p=552#comment-78035 Hi Nanda. Quite a perspective. If I may take the liberty of interpreting from own pedestrian knowledge of Advaita/Dvaita approach, here is my view. Sankara's view on Advaita was a practice that urged mortals to experience God both as nirguna (without form) & saguna (with attributes). As nirguna the relationship was formless and as saguna it had a visible body. Now if this were to be arrogated to brands as you've observed, then possibly: nirguna = formless = intangible = emotional space = experiences & saguna = with form = tangible = rational space = logo, symbols, mascots, proof of delivery etc Two sides to brands, just like our experience with God and much like the Yin & Yang elements of life. Hi Nanda. Quite a perspective. If I may take the liberty of interpreting from own pedestrian knowledge of Advaita/Dvaita approach, here is my view. Sankara’s view on Advaita was a practice that urged mortals to experience God both as nirguna (without form) & saguna (with attributes). As nirguna the relationship was formless and as saguna it had a visible body.

Now if this were to be arrogated to brands as you’ve observed, then possibly:

nirguna = formless = intangible = emotional space = experiences &

saguna = with form = tangible = rational space = logo, symbols, mascots, proof of delivery etc

Two sides to brands, just like our experience with God and much like the Yin & Yang elements of life.

]]> Comment on Dwaitham and Brand Management by Nanda Kishore Sethuraman http://brandrecall.org/blog/2010/08/20/dwaitham-and-brand-management/comment-page-1/#comment-78033 Nanda Kishore Sethuraman Sat, 21 Aug 2010 07:04:31 +0000 http://brandrecall.org/blog/?p=552#comment-78033 Thanks Anil for your comment and kind words. I am left rethinking my perspective on Chintamani. :) Thanks Anil for your comment and kind words. I am left rethinking my perspective on Chintamani. :)

]]> Comment on Dwaitham and Brand Management by Anil Nair http://brandrecall.org/blog/2010/08/20/dwaitham-and-brand-management/comment-page-1/#comment-78029 Anil Nair Sat, 21 Aug 2010 06:17:16 +0000 http://brandrecall.org/blog/?p=552#comment-78029 Interesting take Nanda. Though I felt Chintamani is a consumer personification unlike the brand personification in the casen of others. Must say its a good read. Interesting take Nanda. Though I felt Chintamani is a consumer personification unlike the brand personification in the casen of others. Must say its a good read.

]]> Comment on Why I would love to work with HUL! – Updated by Nanda Kishore Sethuraman http://brandrecall.org/blog/2010/07/30/why-i-would-love-to-work-with-hul/comment-page-1/#comment-77524 Nanda Kishore Sethuraman Tue, 10 Aug 2010 11:22:13 +0000 http://brandrecall.org/blog/?p=449#comment-77524 Thanks Anshul for your comment. I didn't expect it to stop there. It is a war for these guys and will continue to fight it! :) Just watch and have fun. Thanks Anshul for your comment. I didn’t expect it to stop there. It is a war for these guys and will continue to fight it! :) Just watch and have fun.

]]> Comment on Why I would love to work with HUL! – Updated by Anshul http://brandrecall.org/blog/2010/07/30/why-i-would-love-to-work-with-hul/comment-page-1/#comment-77519 Anshul Tue, 10 Aug 2010 06:28:53 +0000 http://brandrecall.org/blog/?p=449#comment-77519 wow...that was some real insight in marketing world. this war is not going to stop in near future. Next, Pantene saya that "You try, You decide" against the Dove Celebrity woman. Now, today Dove has come up with a new campaign saying that both Real woman and Celebrity have used it and rated it good. Ira(normal common women) has rated 9/10 for Dove and says that its anti-breakage etc. wow…that was some real insight in marketing world.

this war is not going to stop in near future.

Next, Pantene saya that “You try, You decide” against the Dove Celebrity woman.
Now, today Dove has come up with a new campaign saying that both Real woman and Celebrity have used it and rated it good. Ira(normal common women) has rated 9/10 for Dove and says that its anti-breakage etc.

]]> Comment on An interview with Kiruba Shankar by Nanda Kishore Sethuraman http://brandrecall.org/blog/2010/08/01/an-interview-with-kiruba-shankar/comment-page-1/#comment-77130 Nanda Kishore Sethuraman Mon, 02 Aug 2010 05:44:37 +0000 http://brandrecall.org/blog/?p=461#comment-77130 Dear Kiruba - Thanks for the responses. The substance was (and is) more important than the language here. And for that, your English teacher better be proud :) I hope to complete the Blogathon. As you can see, I am behind today's schedule. I need to put up my post for today yet! Working hard! Thanks for your wishes. Dear Kiruba – Thanks for the responses. The substance was (and is) more important than the language here. And for that, your English teacher better be proud :)
I hope to complete the Blogathon. As you can see, I am behind today’s schedule. I need to put up my post for today yet! Working hard! Thanks for your wishes.

]]> Comment on How to evaluate a creative? by Nanda Kishore Sethuraman http://brandrecall.org/blog/2010/07/27/how-to-evaluate-a-creative/comment-page-1/#comment-77129 Nanda Kishore Sethuraman Mon, 02 Aug 2010 05:42:32 +0000 http://brandrecall.org/blog/?p=433#comment-77129 Hi Suharsh, Agree with you. Thanks for your comment and point of view. Much appreciated. :) Cheers Hi Suharsh, Agree with you. Thanks for your comment and point of view. Much appreciated.
:)
Cheers

]]>