Brand Recall » Uncategorized http://brandrecall.org/blog Brand Recall - Thoughts on Marketing and Branding Wed, 08 Sep 2010 09:06:42 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Surprise ‘lorem ipsum’ is not dummy text but deep philosophy http://brandrecall.org/blog/2009/10/27/surprise-lorem-ipsum-is-not-dummy-text-but-deep-philosophy/ http://brandrecall.org/blog/2009/10/27/surprise-lorem-ipsum-is-not-dummy-text-but-deep-philosophy/#comments Tue, 27 Oct 2009 03:56:05 +0000 Karthik Kumar http://brandrecall.org/blog/?p=216 Yet Another Related Posts Plugin.]]> For those of you who thought ‘lorem ipsum’ was merely dummy copy, think again … It has a hoary tradition dating back to the 1500s rooted in Latin literature from 45 BC. As to why it is used,

The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters …

More here

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]]> http://brandrecall.org/blog/2009/10/27/surprise-lorem-ipsum-is-not-dummy-text-but-deep-philosophy/feed/ 0 Some new inputs from the erstwhile USSR http://brandrecall.org/blog/2009/10/26/some-new-inputs-from-the-erstwhile-ussr/ http://brandrecall.org/blog/2009/10/26/some-new-inputs-from-the-erstwhile-ussr/#comments Mon, 26 Oct 2009 12:51:16 +0000 Karthik Kumar http://brandrecall.org/blog/?p=200 Yet Another Related Posts Plugin.]]> This week’s Economist appears to have a rich lode. The article here on the perils of branding in the erstwhile USSR, seems to suggest that it’s current practices are ’erstwhile’ only in name.

The ‘Anti Soviet’ brand apparently excited such wide spread interest that wide swathes of the Russian polity – citizens, politicians, bureaucrats, thugs, commentators, et al joined and took sides … so much so that it almos trigerred another EU vs Russia showdown!

And what does one make of

Until recently, the restoration of the Soviet past was mainly symbolic and stylistic. The cynical, commercially-aware Kremlin ideologues winked and nodded, implying that these things were simply a cover that helped them modernise the country. But, as some recent events show, what used to be symbols are now becoming facts.

Is this the beginning of a new chapter in global branding, one wonders!

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