I had my session on Marketing Strategy for ITM Executive MBA last weekend. Just about found the time to upload the presentation which is available here.
My customary word of thanks to all the researchers, theorists, marketing gurus from whom I have learnt and borrowed for the sake of this session and presentation.
PPT here.
Marketing Strategy [...]
I have just about started taking classes for a batch of Executive MBA students in Mumbai. The course would be over 6 sessions and today was the first session.
I had covered ‘Introduction to Marketing Strategy’ and ‘STP – Segmentation, Targeting & Positioning’.
Uploading the presentation here. Hope you find it useful.
Thanks to McGraw Hill. They were [...]
A good blogger would have put up this post on October 29, 2011. But I think I am a good parent before being a good blogger. Hence the delay
October 29, 2011 was a fantastically different experience for me. I have given lectures & have taken part in panel discussions before. But this was [...]
I recently attempted to make a purchase on a baby products website www.letbabyplay.com. It was quite harrowing and hence just felt like documenting it. And also comparing this failed transaction with a competitive website www.firstcry.com.
The arrival of #SidNanda (as my 6-month old son is referred to on Twitter) has heralded many changes at home and [...]
I have been an Airtel customer since I don’t remember when! In fact I was using a mobile phone when incoming calls were actually charged! Now that must give an idea of how long in the history of telecom revolution my reference point goes. I must add that I have been exercising infidelity by being [...]
I recently came across a book Community Building on the Web: Secret Strategies for Successful Online Communities by Amy Jo Kim. The book lucidly explains some basic tenets that need to be kept in mind while trying to build a community in the online space. Wait!
India’s financial capital Mumbai was virtually at a standstill for [...]
For those of you who thought ‘lorem ipsum’ was merely dummy copy, think again … It has a hoary tradition dating back to the 1500s rooted in Latin literature from 45 BC. As to why it is used,
The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters …
More here
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This week’s Economist appears to have a rich lode. The article here on the perils of branding in the erstwhile USSR, seems to suggest that it’s current practices are ’erstwhile’ only in name.
The ‘Anti Soviet’ brand apparently excited such wide spread interest that wide swathes of the Russian polity – citizens, politicians, bureaucrats, thugs, commentators, et al joined [...]