I am planning a blogathon. Have not fixed the dates as yet. Some conditions I have laid on myself:
There will be one post a day.
Decently researched posts. No pfaff
There must be a mix of online & offline marketing topics (at least that’s the idea)
There must be a mix of Indian and International brands
At least two interviews [...]
Here’s the ad in SET MAX for IPL 3.0. View the ad by clicking this link.
Just check this Coca-cola ad for Beijing Olympics 2009 here.
What do we lack in India? Creativity? Or the will to accept new ideas? This is something which has always been eating my head since my advertising days and now on [...]
My colleague on this blog Mr. Karthik Kumar had written about how current marketers ‘misuse’ online advertising and hence squander a fantastic opportunity to engage the customer.
I follow Mr. Anand Mahindra on Twitter (@anandmahindra), and I would like to share one of his tweets with you. Pardon me Mr. Mahindra for a minor ‘copyright violation’! [...]
After a long time, I saw a ‘public service’ campaign in mainstream media. While the last high-profile campaign in this category was to promote AIDS awareness through usage of condoms, this has not hit the feverish pitch that the earlier campaign did. And of course, the H1N1 hero campaign which was as much a whimper as [...]
A very weird thought crossed my mind. Programmers and ad sellers don’t bother about the placement of the ads! As a kid, I was always interested in Advertising and I still remember many of those ads from old days. Doordarshan once placed’ Swish’ – a shaving blade and ‘Rallifan’ – a table fan ads one after [...]
I had in an earlier post commented about the relatively superior programming by the South Indian (Tamil) GEC Star Vijay TV. Here’s another article on Afaqs today. Truly, daring to change the way programming is generally conceived in the Tamil TV space. I have always hated my mom (and her peers / counterparts) hogging the [...]
It is certainly very difficult for me to not watch ‘Tamil Channels’ being an ardent ‘Tamizhan’. If not anything, I end up plonking myself on the couch in front of the TV and watch ‘Comedy Time’.
But lately, I have noticed that one channel stands apart from the other in terms of quality. Not that it [...]