Archive for the 'TV' Category

Pester Power – Some views

Around the mid 80s and the early 90s, the liberalization era had not started and there was very little choice when it comes to products and services. We had only one telecom service provider – the government run BSNL / MTNL. So it is not surprising that advertising was very different. Especially the ones targeted […]

Rural Marketing – A few learnings

Only when someone is humble enough to say “I don’t know” does (s)he learn. And I am happy to say I don’t know. I am happy that this has helped me learn a bit today. About Rural Marketing! My first brush with Rural Marketing was when I was working with Lintas. A colleague of mine […]

Rural Marketing – where are we headed

A few years ago, a brilliant mind Dr. C K Prahlad wrote a book called ‘Fortune at the bottom of the pyramid’. It wasn’t without a good reason. While it is impossible to write a commentary on Rural markets in India, the genuine attempt is to highlight the importance of focusing on rural India and […]

Be a conversation Creator – Anil Nair (Senior)

So, we have the next interview lined up. Some people may not be able to accept ‘interviews’ in a blogathon. After all, I am supposed to write. Well, interviews are not easy either. It requires work (some, if not hard). The thought of asking a stupid question to a specialist will always play on anyone’s mind. […]

For strong teeth, laugh your heart out!

I just couldn’t help but LMAO when I saw this ad. So I am just planning to do a simple ad review and also probably go a bit behind in trying to understand what the brief would have been! To begin with… watch the ad. Then you will know the reason for my first statement. Here’s […]

Start up – Its either the brand or you!

I have been a start-up man almost all my life! I have always wanted to work with a great brand and on cutting edge (cliché?) brand management work using every tool required under the sun. But I have always been in places which have either been start-ups or functioned like one! They were either new […]

Why I would love to work with HUL! – Updated

One more time, one more occasion, one more killer activity! Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery […]

MTV changed the world? Eat this!

It’s close to midnight and something evil’s lurking in the dark Under the moonlight, you see a sight that almost stops your heart You try to scream but terror takes the sound before you make it You start to freeze as horror looks you right between the eyes You’re paralyzed ‘Cause this is thriller, thriller […]

How to evaluate a creative?

One of the biggest problems that most marketers on the ‘other’ side of the Advertising table face is this! How do you evaluate a creative piece that comes to your table? It has been a learning experience for me to get on to the other side of the table and here are a few tips […]

Marketing by the Retail shops in T Nagar

I am not sure how many of you have visited Madras and T Nagar especially. At least the ones that have visited Madras from the north of Vindhyas always talk about visiting Nalli every time they do make it there. It is great for a brand that seldom advertises and has handful of outlets outside […]