I am taking reference to the Tamil Nadu Market for this post. Although I am not sure how many readers of this blog belong to this part of the world. But I believe there is a fundamental lesson waiting to be learnt from some very astute marketers.
For many, these guys might look like the morons [...]
Going back to T Nagar!
I used to live in a place called Mambalam Road, which was once an integral part of a thriving industry. Film Hoardings.
There used to be two large players in this market with the largest being J P Krishna. Almost every single hoarding in the state for all large banners Tamil Film [...]
Building a social movement brand is an awesome experience as well a tiring one. Many such brands have been able to garner unconditional support in the recent past and some have even been able to get a lot of money pledged for the cause. Many times it depends on who is the man (or woman) [...]
Last week was eventful in the Telecom Industry at least from a communication perspective.
Two of the largest telecom companies moved their creative agency.
Airtel moves from Rediffusion to JWT
Reliance moves to Grey
Is there a signal? Some observations:
Problem 1: Both brands have not had a great ‘last few campaigns’. Personally, I think it is because Airtel & [...]
I had in my previous post committed that I will discuss positioning statement and the way it can morph for different stakeholders.
I am trying my best to live up to this commitment. Just a disclaimer! As a policy I don’t write about the category I work for. And since I am attempting a category I [...]
Around the mid 80s and the early 90s, the liberalization era had not started and there was very little choice when it comes to products and services. We had only one telecom service provider – the government run BSNL / MTNL. So it is not surprising that advertising was very different. Especially the ones targeted [...]
Only when someone is humble enough to say “I don’t know” does (s)he learn. And I am happy to say I don’t know. I am happy that this has helped me learn a bit today. About Rural Marketing!
My first brush with Rural Marketing was when I was working with Lintas. A colleague of mine used [...]
A few years ago, a brilliant mind Dr. C K Prahlad wrote a book called ‘Fortune at the bottom of the pyramid’. It wasn’t without a good reason. While it is impossible to write a commentary on Rural markets in India, the genuine attempt is to highlight the importance of focusing on rural India and [...]
So, we have the next interview lined up. Some people may not be able to accept ‘interviews’ in a blogathon. After all, I am supposed to write. Well, interviews are not easy either. It requires work (some, if not hard). The thought of asking a stupid question to a specialist will always play on anyone’s mind. [...]
I just couldn’t help but LMAO when I saw this ad. So I am just planning to do a simple ad review and also probably go a bit behind in trying to understand what the brief would have been!
To begin with… watch the ad. Then you will know the reason for my first statement.
Here’s what I [...]