My professor once made a classic statement and it stuck in my mind.
“Almost any product can be sold if we involve Sex OR Religion OR both”
I happened to believe him. And Indian advertising reiterated that statement way too many times. Many brands in our country have stepped on this path and have been successful either [...]
Check this out. How many of these campaigns have we seen in popular media? I rest my case
I had, a little while back, written about spam ads clogging bandwidth during Advertising Awards. I am led to believe that this is an issue dogging not just the Indian Advertising Industry, but the world over.
The recently concluded Goa Fest was a victim of scam ads too! The issue has been well documented by Sreekant [...]
SCAM ADS – A concept invented with the invention of advertising awards! Something that has always plagued the advertising and communications industry for a very long time. Scam ads in the process of winning awards just by releasing in an obscure paper / channel in Assam / Sikkim and winning awards in Mumbai, Goa & Cannes [...]