Having committed myself to a blogathon on Brand Recall wasn’t enough. I have been a bit busy and have not lived up to my commitment to my non-existent readers
So this time around, I am committing to dates. I have been working in the background, but I think I could have done a bit more to ensure [...]
I am planning a blogathon. Have not fixed the dates as yet. Some conditions I have laid on myself:
There will be one post a day.
Decently researched posts. No pfaff
There must be a mix of online & offline marketing topics (at least that’s the idea)
There must be a mix of Indian and International brands
At least two interviews [...]
This is a personal post! I am happy and proud to announce to readers of this site that I have been awarded the Best Young Marketing Professional of the year by CMO Council of the World Brand Congress USA.
The awards have been instituted by the World Brand Congress and the awards ceremony was held in [...]
I had written about one of my favorite books ‘All the world’s a spittoon’ by Samit Sawhney in the advertising and marketing magazine ‘The Brand Reporter’. The article appeared in the issue dated November 1-15, 2009. The issue can be downloaded from here. I have also given a JPEG screen shot of the article below! [...]
Just happened to Google for the word ‘brand’. I was delighted to see this blog amongst the top 10 links. Here’s the link.
Well, this has been an exciting journey for me and I am only encouraged to continue writing. I am unsure how many read this blog regularly, however, I seldom write for others. So [...]
With help from Suman Kumar, the site has taken a new shape / look / feel. I hope to keep adding to this site now!
We had just completed the process of creative agency selection for our organisation Bharti AXA Investment Managers. I was interviewed by Agency Faqs and Exchange4media to announce this event. Hera are the interviews from Agencyfaqs and Exchange4media.
Having joined Bharti AXA IM, I now have the opportunity to set up the entire Marketing Function here, which is proving to be a good learning experience. I am now fixing the advertising and media agencies apart from the PR and web development agencies. Add to this the regular operational requirements like the printers and [...]
I am working towards updating this site often and also in revamping the site a bit. I don’t really think anyone reads this blog (at least not anymore)! But my target is to get a proper website going and regular updates to ensure that there is a steady stream of visitors! Hope to do that [...]
With effect from September 7, 2007, I have moved to Bharti AXA Investment Managers, an asset management company which is a joint venture between the Bharti Group and AXA Investment Managers. I will be heading the Marketing function for the AMC business. Will keep you posted on further information! Cheers