Archive for the 'Personal Updates' Category

And so it starts!

My attempt to keep up my word! The tedious journey of being relevant, meaningful and consistent over a period of one month! It looks far and difficult from where I stand here. But hopefully, I will end up learning a lot in the process and would be happy to have been through this journey which […]

Blogathon Dates

Having committed myself to a blogathon on Brand Recall¬†wasn’t enough. I have been a bit busy and have not lived up to my commitment to my non-existent readers ūüôĀ So this time¬† around, I am¬†committing to¬†dates. I have been working in the background, but I think I could have done a bit more to ensure […]


I am planning a blogathon. Have not fixed the dates as yet. Some conditions I have laid on myself: There will be one post a day. Decently researched posts. No pfaff There must be a mix of online & offline marketing¬†topics (at least that’s the idea) There must be a mix of Indian and International […]

CMO Council Award

This is a personal post! I am happy and proud to announce to readers of this site that I have been awarded the Best Young Marketing Professional of the year by CMO Council of the World Brand Congress USA. The awards have been instituted by the World Brand Congress and the awards ceremony was held […]

Reading Room – The Brand Reporter

I had written about one of my favorite books ‘All the world’s a spittoon’ by Samit Sawhney in the advertising and marketing magazine ‘The Brand Reporter’. The article appeared in the issue dated November 1-15, 2009. The issue can be downloaded from here. I have also given a JPEG screen shot of the article below! […]

Brand Recall – amongst top 10 links on Google! Whoa!

Just happened to Google for the word ‘brand’. I was delighted to see this blog amongst the top 10 links. Here’s the link. Well, this has been an exciting journey for me and I am only encouraged to continue writing. I am unsure how many read this blog regularly, however, I seldom write for others. […]

New Avatar for Brand Recall

With help from Suman Kumar, the site has taken a new shape / look / feel. I hope to keep adding to this site now!

Interviews given yesterday

We had just completed the process of creative agency selection for our organisation Bharti AXA Investment Managers. I was interviewed by Agency Faqs and Exchange4media to announce this event. Hera are the interviews from Agencyfaqs and Exchange4media.


Having joined Bharti AXA IM, I now have the opportunity to set up the entire Marketing Function here, which is proving to be a good learning experience. I am now fixing the advertising and media agencies apart from the PR and web development agencies. Add to this the regular operational requirements like the printers and […]

Updated site

I am working towards updating this site often and also in revamping the site a bit. I don’t really think anyone reads this blog (at least not anymore)! But my target is to get a proper website going and regular updates to ensure that there is a steady stream of visitors! Hope to do that […]