Archive for the 'Personal Updates' Category

Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

The War of the Wallet on Afaqs!

My article The War of the Wallet on Afaqs!

A hard look at my media habits

Many a times when we marketers are in the process of planning media for a campaign, the sword of dilemma hangs perilously close to our head. Our personal preferences! It is true that many times the best sample size for a market research activity is ‘1’, but can we really do that when we choose […]

Featured in 4Ps magazine

Over the weekend the latest issue of 4Ps would have hit the stands. I have been featured in an article called ‘Marketers@War’, which is about the marketing war between Cadbury’s & Nestle. The questionnaire that came by from the correspondent Shephali Bhatt and the answers I shared are here. The link for the final article […]

Samiksha – Panel Discussion at NITIE

It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’ Classic conundrum! But fun topic. The panelists were: Mr. Ravi Banka – CMD – Eggfirst Advertising and Design Pvt […]

Move Over Economic Times – Most Trusted Brands

Economic Times. Just step out of the way. The most trusted brand is in the picture below! The name is SACHIN TENDULKAR. I happened to meet him at a corporate event conducted recently and I thought I should share it with everyone here! 🙂 Incoming search terms:sachin tendulkar

Krishna’s Lessons on Brand Management – Afaqs!

Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments. 🙂

And that’s that?

The previous post technically marks the end of the self imposed discipline of updating this blog everyday. By committing to the readers (do they still exist? 🙂 ) I was under pressure to deliver. It was fun and at the same time a great learning experience. I think that I have been able to actually […]

Video killed the radio star. Twitter killed the blogger?

Apparently the first video run on MTV was Video Killed the Radio Star by The Buggles. It was supposed to be a signal of times to come. It was true for a long time. People ended up seeing music rather than just listening to it. Music Videos were a rage. They could see the stars […]

Rural Marketing – where are we headed

A few years ago, a brilliant mind Dr. C K Prahlad wrote a book called ‘Fortune at the bottom of the pyramid’. It wasn’t without a good reason. While it is impossible to write a commentary on Rural markets in India, the genuine attempt is to highlight the importance of focusing on rural India and […]