Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments.
The previous post technically marks the end of the self imposed discipline of updating this blog everyday. By committing to the readers (do they still exist? ) I was under pressure to deliver. It was fun and at the same time a great learning experience.
I think that I have been able to actually [...]
Apparently the first video run on MTV was Video Killed the Radio Star by The Buggles. It was supposed to be a signal of times to come.
It was true for a long time. People ended up seeing music rather than just listening to it. Music Videos were a rage. They could see the stars in [...]
A few years ago, a brilliant mind Dr. C K Prahlad wrote a book called ‘Fortune at the bottom of the pyramid’. It wasn’t without a good reason. While it is impossible to write a commentary on Rural markets in India, the genuine attempt is to highlight the importance of focusing on rural India and [...]
My attempt to keep up my word! The tedious journey of being relevant, meaningful and consistent over a period of one month! It looks far and difficult from where I stand here. But hopefully, I will end up learning a lot in the process and would be happy to have been through this journey which [...]
Having committed myself to a blogathon on Brand Recall wasn’t enough. I have been a bit busy and have not lived up to my commitment to my non-existent readers
So this time around, I am committing to dates. I have been working in the background, but I think I could have done a bit more to ensure [...]
I am planning a blogathon. Have not fixed the dates as yet. Some conditions I have laid on myself:
There will be one post a day.
Decently researched posts. No pfaff
There must be a mix of online & offline marketing topics (at least that’s the idea)
There must be a mix of Indian and International brands
At least two interviews [...]
This is a personal post! I am happy and proud to announce to readers of this site that I have been awarded the Best Young Marketing Professional of the year by CMO Council of the World Brand Congress USA.
The awards have been instituted by the World Brand Congress and the awards ceremony was held in [...]
I had written about one of my favorite books ‘All the world’s a spittoon’ by Samit Sawhney in the advertising and marketing magazine ‘The Brand Reporter’. The article appeared in the issue dated November 1-15, 2009. The issue can be downloaded from here. I have also given a JPEG screen shot of the article below! [...]
Just happened to Google for the word ‘brand’. I was delighted to see this blog amongst the top 10 links. Here’s the link.
Well, this has been an exciting journey for me and I am only encouraged to continue writing. I am unsure how many read this blog regularly, however, I seldom write for others. So [...]