Brand Recall

My article The War of the Wallet on Afaqs!
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Many a times when we marketers are in the process of planning media for a campaign, the sword of dilemma hangs perilously close to our head. Our personal preferences!
It is true that many times the best sample size for a market research activity is ‘1’, but can we really do that when we choose media? [...]

Over the weekend the latest issue of 4Ps would have hit the stands. I have been featured in an article called ‘Marketers@War’, which is about the marketing war between Cadbury’s & Nestle. The questionnaire that came by from the correspondent Shephali Bhatt and the answers I shared are here. The link for the final article [...]

It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’
Classic conundrum! But fun topic.
The panelists were:

Mr. Ravi Banka – CMD – Eggfirst Advertising and Design Pvt Ltd
Mr. Raghu Bhat [...]

Economic Times. Just step out of the way. The most trusted brand is in the picture below! The name is SACHIN TENDULKAR.

I happened to meet him at a corporate event conducted recently and I thought I should share it with everyone here!
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Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments.

The previous post technically marks the end of the self imposed discipline of updating this blog everyday. By committing to the readers (do they still exist? ) I was under pressure to deliver. It was fun and at the same time a great learning experience.
I think that I have been able to actually [...]

Apparently the first video run on MTV was Video Killed the Radio Star by The Buggles. It was supposed to be a signal of times to come.
It was true for a long time. People ended up seeing music rather than just listening to it. Music Videos were a rage. They could see the stars in [...]

A few years ago, a brilliant mind Dr. C K Prahlad wrote a book called ‘Fortune at the bottom of the pyramid’. It wasn’t without a good reason. While it is impossible to write a commentary on Rural markets in India, the genuine attempt is to highlight the importance of focusing on rural India and [...]

My attempt to keep up my word! The tedious journey of being relevant, meaningful and consistent over a period of one month! It looks far and difficult from where I stand here. But hopefully, I will end up learning a lot in the process and would be happy to have been through this journey which [...]