Archive for the 'personal branding' Category

Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

The War of the Wallet on Afaqs!

My article The War of the Wallet on Afaqs!

Krishna’s Lessons on Brand Management – Afaqs!

Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments.

Brand You, Brand Me

Brand Building is neither a science nor an art. I believe the answers lies somewhere in between. Anyone with a bit of knowledge on Marketing would understand a Brand Life Cycle. In the initial days of the brand, it is important for the brand owner to put in a lot of effort, time and resources […]

Brand India – 63 years old – a review

To begin with wish you all a very Happy Independence Day. Many entities which have started much after the independence of the country have made it big and have gone international. But from a brand perspective, I just wanted to review where India Stands. It has been a roller coaster ride for the country and […]

Is Brand a Marketing Responsibility?

I believe that Brand Management as a responsibility should come under the marketing organization. Brand Management and strategizing for the brand has to be led by the Marketing organization both in terms of the thinking and the execution. However, I believe that Brand is not a Marketing Responsibility. The position ‘Brand Manager’ is one of […]

An interview with Kiruba Shankar

I had mentioned in my ‘commitment post’ that I would attempt to have at least a couple of interviews of professionals from both the online and offline world. Here’s the first one. Kiruba Shankar – who was once referred by Gul Panag as a Twitter Superstar was kind enough to answer a few questions. A […]