Just bumped into this article by Mahesh Murthy (through his twitter handle @maheshmurthy).
While the article highlights the importance of what I crudely call as ‘online PR’ with a mix of ‘online marketing’, I would tend to believe that examples like the iPad, Google Wave etc, is possible only for brands which have already been established overa [...]
This is a personal post! I am happy and proud to announce to readers of this site that I have been awarded the Best Young Marketing Professional of the year by CMO Council of the World Brand Congress USA.
The awards have been instituted by the World Brand Congress and the awards ceremony was held in [...]
I had reported about the World Brand Congress 2009. I had also mentioned about Prof. David Rogers of Columbia University. He has been kind enough to share the presentation he made at the congress with me. I am posting it here. You can also read Prof. David Rogers’ blog here.
I had written about one of my favorite books ‘All the world’s a spittoon’ by Samit Sawhney in the advertising and marketing magazine ‘The Brand Reporter’. The article appeared in the issue dated November 1-15, 2009. The issue can be downloaded from here. I have also given a JPEG screen shot of the article below! [...]
I was supposed to write about it earlier. Preoccupations and bad health kept me away!
Day 1
The World Brand Congress 2009 was held at Taj Land’s End, Mumbai on the 4th and 5th of November 2009. Taj Land’s End is strategically located as like most other Taj properties and this one is a beautiful hotel too! [...]
“I know I waste half the money I spend on advertising. The problem is, I don’t know which half.”
attributed to department store pioneer John Wanamaker
attributed to Lord Lever Hume, the founder of Lever Bros
attributed to a ‘fellow named William Lever’ or is it ‘William Hesketh Lever’
Attending World Brand Congress being held at Taj Land’s End Bandra today and tomorrow. More about it by tomorrow evening. For live updates follow me at twitter. My handle is @nandaseth.
See you soon. Ciao!
My colleague on this blog Mr. Karthik Kumar had written about how current marketers ‘misuse’ online advertising and hence squander a fantastic opportunity to engage the customer.
I follow Mr. Anand Mahindra on Twitter (@anandmahindra), and I would like to share one of his tweets with you. Pardon me Mr. Mahindra for a minor ‘copyright violation’! [...]
Interesting question on brand custodians.
The moot point though is whether the concept has any relevance in the 21st century. Here’s why!
A dictionary definition of custodian is “A person entrusted with the custody or care of something or someone; a caretaker or keeper.”
In these days of constant evolution and changing societies shouldn’t we be questioning the [...]
An interesting compilation of the advertising greats circa 70s – 90s (in the last century, the 1900s) here.
Compilation is nearly complete … notable exceptions being the redoubable Mani Ayer and Mike Khanna who took the torch from Mr Ghosal and made its flame more powerful!