Warning: Long post. Very close to my heart and hence…
By this time everyone who had anything to say must have already said it. In this quick-fire world, people tweet their entire blog posts / thoughts as 140 characters. I didn’t participate much in such discussions, but I still have a few things to say. I [...]
Do I write a customary RIP?
Do I write an Ode?
Do I continue crying?
Millions and millions of blogposts, commentaries & columns would’ve been written about you, who decided to leave the world a better place than when you transformed into a life form from a mere ordinary ‘fastest sperm’.
Just a couple of days ago, I mentioned [...]
Disclaimers:
I AM AN APPLE FANBOY
I adore Steve Jobs and respect all the work he has done
I give due credit to all the employees of Apple for their contribution towards iconic creations from that stable!
I have never used iPhone (any version). I am a Blackberry boy owing to work & workplace considerations. The Apple products I’ve [...]
I remember ‘Advertising’ classes by Santosh Sood during my IMT days. Nothing sells anything better than SEX & RELIGION. Only our advertising industry has taken the former too seriously. It is not a recent phenomenon though. One would obviously remember the MR Coffee & Tuff Shoes ad blasting from the past. Today it is a [...]
Over the weekend the latest issue of 4Ps would have hit the stands. I have been featured in an article called ‘Marketers@War’, which is about the marketing war between Cadbury’s & Nestle. The questionnaire that came by from the correspondent Shephali Bhatt and the answers I shared are here. The link for the final article [...]
It was a pleasant surprise to receive an invitation from National Institute of Industrial Engineering (NITIE), Powai. The invite was for a panel discussion on the topic ‘Advertising – Is it all about creativity or strategy?’
Classic conundrum! But fun topic.
The panelists were:
Mr. Ravi Banka – CMD – Eggfirst Advertising and Design Pvt Ltd
Mr. Raghu Bhat [...]
Back in Chennai, there is a restaurant called Eden in Besant Nagar. It is a multi-cuisine restaurant which serves Indian (South & North), Chinese and Continental dishes. I have always enjoyed the food there because it was great in taste and quality, the ambience was homely and it was priced correctly. I have never stepped [...]
Afaqs! – The leading portal for Advertising, Branding & Marketing folks has been kind and published an article that I had written about Brand Management lessons one can get to learn from Lord Krishna. The article can be found here. Do check and give your comments.
The previous post technically marks the end of the self imposed discipline of updating this blog everyday. By committing to the readers (do they still exist? ) I was under pressure to deliver. It was fun and at the same time a great learning experience.
I think that I have been able to actually [...]
Brand Building is neither a science nor an art. I believe the answers lies somewhere in between. Anyone with a bit of knowledge on Marketing would understand a Brand Life Cycle. In the initial days of the brand, it is important for the brand owner to put in a lot of effort, time and resources [...]