Back in 1996, when I was working with Tata Press Limited, I happened to experience my FIRST flight journey. A bit of a background! I was among the top two sales persons in Chennai branch and was selected owing to my knowledge and interest towards printing as a subject. The job was to travel with [...]
One more time, one more occasion, one more killer activity!
Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery Shampoo [...]
It’s close to midnight and something evil’s lurking in the dark
Under the moonlight, you see a sight that almost stops your heart
You try to scream but terror takes the sound before you make it
You start to freeze as horror looks you right between the eyes
You’re paralyzed
‘Cause this is thriller, thriller night
And no one’s gonna save [...]
“Whaaaaa??? You are not on Twitter?”
“Nope! I have heard it all the time. Twitter is not just online anymore. I get to read tweets from celebrities on every newspaper”, my boss said looking at me without raising his head.
“Yeah! Almost all newspapers have a twitter beat now”, I said with total abandon. Half the newspapers [...]
This article is on a related note to my earlier post.
My father used to tour a lot as part of his work and for time periods like 15 days at a stretch. Those were days when having a phone was a ‘luxury’ and the favourite mode of communication always used to be India Post.
If I [...]
Many marketers still suffer from the ‘I want a web presence’ syndrome. They believe that having presence as a website and by advertising in online they have done good to their marketing plans. Alas! Web 2.0 as internet marketers prefer to call it, has a mind of its own. Did I hear “Jabulani”?
Web 2.0 is [...]
Having committed myself to a blogathon on Brand Recall wasn’t enough. I have been a bit busy and have not lived up to my commitment to my non-existent readers
So this time around, I am committing to dates. I have been working in the background, but I think I could have done a bit more to ensure [...]
I am planning a blogathon. Have not fixed the dates as yet. Some conditions I have laid on myself:
There will be one post a day.
Decently researched posts. No pfaff
There must be a mix of online & offline marketing topics (at least that’s the idea)
There must be a mix of Indian and International brands
At least two interviews [...]
By no means is this a measure! But I find this pattern emerging. After all one of the largest population in the state of California is Indians, and we seem to be pushing them hard! Not just that! Despite poor connectivity, sad (well, almost sad!) state of telecom infrastructure, corrupt polity delaying opening up of [...]
Just bumped into this article by Mahesh Murthy (through his twitter handle @maheshmurthy).
While the article highlights the importance of what I crudely call as ‘online PR’ with a mix of ‘online marketing’, I would tend to believe that examples like the iPad, Google Wave etc, is possible only for brands which have already been established overa [...]