Archive for the 'New Media Marketing' Category

Start up – Its either the brand or you!

I have been a start-up man almost all my life! I have always wanted to work with a great brand and on cutting edge (cliché?) brand management work using every tool required under the sun. But I have always been in places which have either been start-ups or functioned like one! They were either new […]

An interview with Kiruba Shankar

I had mentioned in my ‘commitment post’ that I would attempt to have at least a couple of interviews of professionals from both the online and offline world. Here’s the first one. Kiruba Shankar – who was once referred by Gul Panag as a Twitter Superstar was kind enough to answer a few questions. A […]

Price Discovery And Web 2.0

Back in 1996, when I was working with Tata Press Limited, I happened to experience my FIRST flight journey. A bit of a background! I was among the top two sales persons in Chennai branch and was selected owing to my knowledge and interest towards printing as a subject. The job was to travel with […]

Why I would love to work with HUL! – Updated

One more time, one more occasion, one more killer activity! Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery […]

MTV changed the world? Eat this!

It’s close to midnight and something evil’s lurking in the dark Under the moonlight, you see a sight that almost stops your heart You try to scream but terror takes the sound before you make it You start to freeze as horror looks you right between the eyes You’re paralyzed ‘Cause this is thriller, thriller […]

Me, my boss & myspace

“Whaaaaa??? You are not on Twitter?” “Nope! I have heard it all the time. Twitter is not just online anymore. I get to read tweets from celebrities on every newspaper”, my boss said looking at me without raising his head. “Yeah! Almost all newspapers have a twitter beat now”, I said with total abandon. Half […]

Traditional Marketing is dead. Long live traditional marketing!

This article is on a related note to my earlier post. My father used to tour a lot as part of his work and for time periods like 15 days at a stretch. Those were days when having a phone was a ‘luxury’ and the favourite mode of communication always used to be India Post. […]

Online presence – an oxymoron. Look for the written word

Many marketers still suffer from the ‘I want a web presence’ syndrome. They believe that having presence as a website and by advertising in online they have done good to their marketing plans. Alas! Web 2.0 as internet marketers prefer to call it, has a mind of its own. Did I hear “Jabulani”? Web 2.0 […]

Blogathon Dates

Having committed myself to a blogathon on Brand Recall wasn’t enough. I have been a bit busy and have not lived up to my commitment to my non-existent readers 🙁 So this time  around, I am committing to dates. I have been working in the background, but I think I could have done a bit more to ensure […]

Blogathon

I am planning a blogathon. Have not fixed the dates as yet. Some conditions I have laid on myself: There will be one post a day. Decently researched posts. No pfaff There must be a mix of online & offline marketing topics (at least that’s the idea) There must be a mix of Indian and International […]