Archive for the 'Media' Category

Video killed the radio star. Twitter killed the blogger?

Apparently the first video run on MTV was Video Killed the Radio Star by The Buggles. It was supposed to be a signal of times to come. It was true for a long time. People ended up seeing music rather than just listening to it. Music Videos were a rage. They could see the stars […]

Pester Power – Some views

Around the mid 80s and the early 90s, the liberalization era had not started and there was very little choice when it comes to products and services. We had only one telecom service provider – the government run BSNL / MTNL. So it is not surprising that advertising was very different. Especially the ones targeted […]

Rural Marketing – A few learnings

Only when someone is humble enough to say “I don’t know” does (s)he learn. And I am happy to say I don’t know. I am happy that this has helped me learn a bit today. About Rural Marketing! My first brush with Rural Marketing was when I was working with Lintas. A colleague of mine […]

Rural Marketing – where are we headed

A few years ago, a brilliant mind Dr. C K Prahlad wrote a book called ‘Fortune at the bottom of the pyramid’. It wasn’t without a good reason. While it is impossible to write a commentary on Rural markets in India, the genuine attempt is to highlight the importance of focusing on rural India and […]

Be a conversation Creator – Anil Nair (Senior)

So, we have the next interview lined up. Some people may not be able to accept ‘interviews’ in a blogathon. After all, I am supposed to write. Well, interviews are not easy either. It requires work (some, if not hard). The thought of asking a stupid question to a specialist will always play on anyone’s mind. […]

For strong teeth, laugh your heart out!

I just couldn’t help but LMAO when I saw this ad. So I am just planning to do a simple ad review and also probably go a bit behind in trying to understand what the brief would have been! To begin with… watch the ad. Then you will know the reason for my first statement. Here’s […]

Price Discovery And Web 2.0

Back in 1996, when I was working with Tata Press Limited, I happened to experience my FIRST flight journey. A bit of a background! I was among the top two sales persons in Chennai branch and was selected owing to my knowledge and interest towards printing as a subject. The job was to travel with […]

Why I would love to work with HUL! – Updated

One more time, one more occasion, one more killer activity! Just a few days back, Proctor & Gamble (P&G) started a teaser campaign for its leading Shampoo brand Pantene. Dubbed ‘the mystery shampoo’, it claimed that 80% of women preferred this mystery shampoo over any other shampoo according to some study. Here is the Mystery […]

Traditional Marketing is dead. Long live traditional marketing!

This article is on a related note to my earlier post. My father used to tour a lot as part of his work and for time periods like 15 days at a stretch. Those were days when having a phone was a ‘luxury’ and the favourite mode of communication always used to be India Post. […]

Hamara Bajaj – not any more!

The mother brand Bajaj may cease to exist. It looks like a season to retire iconic elements from the Bajaj family. Earlier this year, there was an announcement that Bajaj Auto would be ‘retiring’ the famed Scooter. Many our age would remember that the scooter was once a prized possession and people would wait for […]