Archive for the 'Media' Category

Introduction to Marketing – Sessions at ITM

I am currently conducting sessions on ‘Introduction to Marketing’ at ITM for the Executive MBA course. The PPT’s below are the slides I have used there. Credits: I have borrowed content and concepts from Marketing Gurus. I have collated the thoughts, added some of my own and have put together these slides for the sake […]

What goes around comes around

Patient: Doctor! I have severe toothache Doctor: Which one? P: Molars, incisors, canines. The whole thing! D: Ah! I can only treat you for your right molar. For the left you have to meet Dr. Blahblah, for the incisors you should meet Dr. Blublu Aren’t we living in the age of specialists? I won’t be […]

Tit for Tat

Warning: Long post. Very close to my heart and hence… By this time everyone who had anything to say must have already said it. In this quick-fire world, people tweet their entire blog posts / thoughts as 140 characters. I didn’t participate much in such discussions, but I still have a few things to say. […]

Slow death of a giant

For many TamBrahms like me there was a point in time when the morning coffee will taste bad without the morning newspaper – The Hindu. I remember days when I used to fight with my brother for the paper in the morning to read the sports column. And then, there were times when I have […]

A hard look at my media habits

Many a times when we marketers are in the process of planning media for a campaign, the sword of dilemma hangs perilously close to our head. Our personal preferences! It is true that many times the best sample size for a market research activity is ‘1’, but can we really do that when we choose […]

Pulse of the market

I am taking reference to the Tamil Nadu Market for this post. Although I am not sure how many readers of this blog belong to this part of the world. But I believe there is a fundamental lesson waiting to be learnt from some very astute marketers. For many, these guys might look like the […]

Marketing Movies

Going back to T Nagar! I used to live in a place called Mambalam Road, which was once an integral part of a thriving industry. Film Hoardings. There used to be two large players in this market with the largest being J P Krishna. Almost every single hoarding in the state for all large banners […]

Social Movements as brands

Building a social movement brand is an awesome experience as well a tiring one. Many such brands have been able to garner unconditional support in the recent past and some have even been able to get a lot of money pledged for the cause. Many times it depends on who is the man (or woman) […]

Brand India – 63 years old – a review

To begin with wish you all a very Happy Independence Day. Many entities which have started much after the independence of the country have made it big and have gone international. But from a brand perspective, I just wanted to review where India Stands. It has been a roller coaster ride for the country and […]

Bayerische Motoren Werke – The position

I had in my previous post committed that I will discuss positioning statement and the way it can morph for different stakeholders. I am trying my best to live up to this commitment. Just a disclaimer! As a policy I don’t write about the category I work for. And since I am attempting a category […]